Twiststl

Thursday, 17 May 2012

Measurable Growth

Marketing has moved beyond simply generating awareness. If your marketing team is not generating consideration, leads and sales there can be no ROI. Our integrated campaigns are designed to grow your business, and no matter how tempting it is to recommend brilliantly creative concepts, if it won’t lead to measurable growth, we won’t recommend it.

Websites Key to Social Media

If Social Media is part of your marketing strategy in 2010, look carefully at your website first. Social media can really drive traffic to your site, and before you start driving people there, make sure you have something to show them, sell them, interact with, etc.

Lease Your Website

If it makes sense to you to lease your car, you may want to lease your website. It will cost you less upfront, and it will be updated regularly, and the technology it was built on will be upgraded regularly. And like a car, you get a better site, always have the latest and greatest technology and spend less.

Industry Leadership in 30 days

You hear stories regularly about websites taking months to build. Well, our clients are frequently up and running in 30 days. Our teams study your industry, recommend site designs, customize design and functionality, and work 24 hours a day to get your site done faster, better and cheaper.

Branding

Detailed Analysis is Only the Start

Because the Internet makes everything you do and say transparent to all of your stakeholders, we start all projects with a detailed analysis of your brand and how it is differentiated in the marketplace. Carefully architected brands were once only considered by consumer products.

But now, EVERY business and institution needs to manage its brand to maximize it sales effectiveness, marketing ROI and asset value.

Web, Social Media & SEO

Have a Direct Impact on Your Customers

Sure, more money is still spent on traditional marketing than Internet marketing, but no one can deny the power of a strong website, the ease of finding it and communities of your clients speaking to you, your employees, your other clients and probably even your competitors.

How well you do this will have a direct impact on your sales, opportunities and relationships you build.

Marketing 2.0

Be "Marketing Agnostic"

So with your brand and web strategy heading in the right direction, now how do you leverage it at the lowest possible cost? In today’s new marketing world, there is no one tool you are going to use to accomplish your goal. In fact, you will likely use many tools -- all requiring different skills -- to reach your audience in ways they want to be reached. We think agencies need to be "marketing agnostic" so we can recommend what is best for our clients... not what is best for us.

Twist St. Louis Blog

Frequent blog posts by leading branding, web, social media, SEO, PR and integrated marketing experts.

May 17

2012

Always Be Prepared

Posted by Twist in News You Ought to Know About

We've had a number of discussions lately about how mobile devices have changed business as a whole by altering consumer behavior and information acquisition. It seems like every day we read of a new study pointing to the shift of consumers turning to their phones to do more sophisticated tasks. The promise land of mobile marketing is mobile commerce, but building to that point will undoubtedly take time for most companies.

Remarketing 101: Recapture Lost Leads

Posted by Twist in Marketing

Despite all that is said about developing a legion of brand loyalists who care about your company and what you are doing, it's important to always remember that the purpose of marketing is not engagement for the sake of engagement. All marketing efforts must be aimed at reaching leads, driving action/purchases and growing your business.