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Mar 10
2010
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Because the Internet makes everything you do and say transparent to all of your stakeholders, we start all projects with a detailed analysis of your brand and how it is differentiated in the marketplace. Carefully architected brands were once only considered by consumer products.
But now, EVERY business and institution needs to manage its brand to maximize it sales effectiveness, marketing ROI and asset value.
Sure, more money is still spent on traditional marketing than Internet marketing, but no one can deny the power of a strong website, the ease of finding it and communities of your clients speaking to you, your employees, your other clients and probably even your competitors.
How well you do this will have a direct impact on your sales, opportunities and relationships you build.
So with your brand and web strategy heading in the right direction, now how do you leverage it at the lowest possible cost? In today’s new marketing world, there is no one tool you are going to use to accomplish your goal. In fact, you will likely use many tools -- all requiring different skills -- to reach your audience in ways they want to be reached. We think agencies need to be "marketing agnostic" so we can recommend what is best for our clients... not what is best for us.
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Mar 10
2010
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Mar 08
2010
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Brand Building For The Average JoePosted by Erin Husband in Branding |
Last week we posted a blog entry on personal branding and the opportunity that the 2010 Olympic athletes now have at their feet. I started to make the point that personal branding is something that everyone can and should invest energy in, but we thought it important enough to re-visit the importance of developing a strong personal. Though the majority of the previous post focused on people that are already famous, a person doesn’t need to be famous in order to create a personal brand. Using the right outlets, anyone can use new media to develop a brand that will help gain them recognition.
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Mar 05
2010
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Building Your BrandPosted by Craig Kaminer in Branding |
It’s been almost 13 years since Tom Peters published the article “The Brand Called You” in Fastweek Magazine. Peters’ article acknowledged the importance of personal branding years before most people started buying into the concept. Today, the idea of personal branding is not only alive, it’s flourishing. With the emergence of social media, individuals are now able to create and promote their own personal brand to a larger audience and more effectively than was possible in 1997.
In the past, celebrities were the only people with strong personal brands, and to a certain extent their brand was a product of the advertisers that wanted to use them to sell a product, service, or lifestyle. Take for example the Olympic stars of yore. After the medal counts were in, advertisers would consider which athletes had been most successful, the popularity their sport, and which ones were the most likeable before determining who would get their face on the front of the Wheaties box or on the cover of Sports Illustrated. What advertisers were doing was essentially assessing the personal brand of these athletes and determining who they could best use to their advantage. But the system has changed. Athletes no longer have to wait around to be made into a household name; they can do it for themselves. Social media gives individuals, particularly those that already have a following, the opportunity to proactively create their own brands and promote themselves.
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Mar 03
2010
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ROI in the World of Social MediaPosted by Craig Kaminer in Social Media |
As social media marketing becomes a bigger and more important component of businesses’ marketing strategies, many people have started questioning how it is possible to measure the return on investment of social medai efforts. Measuring the ROI of social media endeavors is not as simple as counting the number of followers, fans, or friends you have. It involves a combination of things that indicate the level of engagement of the people that are a part of your network. The success of your Facebook, Twitter or Linkedin pages are really gauged by their ability to drive traffic to your company’s website.


Drew and Hailee break it down at the office
Twisters at the new office, checking out our beautiful new backyard
The team poses for a group shot at the holiday party
Our staff puppy dog, Sage. Working hard.
Staff members in front of the green screen for a photo shoot
Jocelyn taking a peek at the Vital Voice