Twistory

Twist provides branding, web and marketing services to clients who need senior counsel, strategy and/or campaign implementation on a project or retainer basis, and we deliver these services with senior level talent, technology-enabled tools, and dedicated, on-site and/or staff-augmented teams.

Twist’s senior management team members are no strangers to their clients or each other. Each member of the senior leadership team has worked with each other for at least 15 years. All have been colleagues, and, at one time or another, clients. Our working relationships, trust & respect, and shared vision are what has led Twist to become one of the leading firms of its kind.

Twist was founded by Craig Kaminer who started his career as a New York City publicist in 1985 and has held senior marketing roles for industry leading companies, agencies and clients including The Italian Government, Anheuser-Busch, Purina, Eveready, Emerson, Kodak, Sharp, Enterprise Rent-A-Car, Microsoft, Compaq, Monsanto, Mastercard, Build-A-Bear Workshop, Tiffany & Co., and The Ritz-Carlton.

Following his management roles at WeberShandwick and Fleishman Hillard, Craig founded a 120-person e-business development and marketing firm named Influence which was sold in 2001. In 2002, Craig decided to launch Twist to provide state-of-the-industry services at a fraction of the cost to leading agencies like the ones Craig ran.

In late 2009, Twist launched a sister company, Evolutionize, to provide professional service firms with state-of-the-industry websites and web-enabled sales & marketing tools for a modest set-up fee and monthly licensing subscription.