Twist understands the importance of the social media universe, and you should too. Today, it is critical to become part of this network and nearly impossible not to. Marketing and public relations firms that do not adjust to this change in communication and integrate new approaches are bound to miss opportunities, lack impact or even backfire.
To help our clients and all social media users, we have launched TheSocialMediaShow.tv, a web show that focuses on what's new in social media, what works (and of course, what doesn't), and how to navigate your way to successful practices. Check out our current episodes at TheSocialMediaShow.tv.
Twist has found the links below extremely beneficial to understanding the social media news, trends and issues currently impacting the PR and marketing industry:
The following stories highlight the power of social media today:
- 30+ Apps for Doing Business on Facebook – Mashable
- The Best Social Media Tools for PR Professionals and Journalists – Mashable
- PR Tactics and The Strategist Online – PRSA
A social media blog worth reading:
A social media case study emphasizing the medium’s marketing power:
IIG: Interactive Insights Group
If you are new to the social media network and are unsure where to begin, we recommend starting with the following tools:
Free-access social networking Web site that connects people with friends and others who work, study and live around them. Users can join networks organized by city, workplace, school and region to connect and interact with other people. Follow Twist on Facebook
The following articles, tutorials and groups about Facebook are worth reading and following:
- Social Media for Small Business – Powered by Dell
- Facebook Tutorial: How to Create a Facebook Account
- The Facebook Guidebook
A social networking and micro-blogging service that enables its users to send and read other users’ updates known as tweets. Tweets are text-based posts of up to 140 characters in length. Updates are displayed on the user’s profile page and delivered to other users who have signed up to receive them. Follow Twist on Twitter
The following articles, tutorials and Tweeters are worth reading and following on Twitter:
- How to: Retweet on Twitter – Mashable
- Tweeting Your Way to the Top – PR Week
- 14 Tools of Highly Effective Twitter Users – Kenny Hyder
- Twitter? It’s What You Make It – The New York Times
“Tweeters” worth following:
Free Twitter tools:
- TinyURL
- Search.Twitter
- TweetDeck
- Hashtags.org
- TwitPic
- TweetLater
- TwitterGrader
- TweetBeep
- Twitterholic
Blog – A type of Web site, usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. As of December 2007, blog search engine Technorati was tracking more than 112 million blogs. Check out Twist's Blog.
The following articles about blogging are worth reading:
- The Atlantic: Andrew Sullivan – Why I Blog
- MarketingProfs Daily Fix: 7 Habits of Highly Effective Business Bloggers
If you are interested in creating and maintaining your own blog, we suggest using eBlogger.
