Branding is a lot more than a logo. It starts with an understanding of your business, your products and/or services, your customers, and all of your key stakeholders. It’s the key messages you want to consistently deliver in all of your communications. And yes, how these are presented visually in your logo, business card, letterhead, website, social media, advertising, PR and signage express who and what you are to your target audience.
Your brand is your story.
Our branding team consists of a chief marketing officer, a client manager, designers and copywriters. We first develop your brand strategy, then the words which express the brand, then the primary visuals, and only then all of the pretty materials.
We have done all or specific pieces of this branding work for 200+ leading local, regional and national brands for more than 25 years.
Sure we help many clients out with just a website, email campaign, or brochure, but we strive to help clients build powerful, meaningful and valuable brands which are clear leaders in their respective industries and markets. Brands were once the domain of consumer products, but today B2B companies, service firms, and individuals understand the power of their brands.
Despite what many branding firms will tell you, the branding process doesn’t need to take a long time or cost a fortune. It can often be done for under $10,000 and in just 3-4 weeks. And while this is not an insignificant sum, getting it right will save you a lot of time, money and misunderstandings in the future.
Think of it this way, every day that your brand is not clear, you are camouflaging who you are to the people who may want to do business with you. And today, more than ever, if you cannot be found you are missing out on your greatest marketing potential.
Contact our Branding Manager about our FREE 30-minute brand audit or to get a proposal for your next branding project.
