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Companion is a staple in the St. Louis casual dining scene because of its emphasis on fresh ingredients, local partnerships and its drive for constant improvement. With the advent of new tools and the ability to integrate those tools into a custom marketing strategy, Companion has been able to better manage its growth. Twist's work with Companion has allowed the award winning bakery to venture into the exciting (and lucrative) worlds of e-commerce, email marketing, SEO, SEM and Google Adwords, while testing analytics and performance every step of the way.