Twiststl

Wednesday, 08 September 2010

Lease Your Website

If it makes sense to you to lease your car, you may want to lease your website. It will cost you less upfront, and it will be updated regularly, and the technology it was built on will be upgraded regularly. And like a car, you get a better site, always have the latest and greatest technology and spend less.

Websites Key to Social Media

If Social Media is part of your marketing strategy in 2010, look carefully at your website first. Social media can really drive traffic to your site, and before you start driving people there, make sure you have something to show them, sell them, interact with, etc.

Industry Leadership in 30 days

You hear stories regularly about websites taking months to build. Well, our clients are frequently up and running in 30 days. Our teams study your industry, recommend site designs, customize design and functionality, and work 24 hours a day to get your site done faster, better and cheaper.

Our New TV Show on Social Media

To meet the demand of “The Fortune 5-Million” who have the need for marketing services, but not the budget, we have launched TheSocialMediaShow.tv. Our premise is simple…to show our viewers the latest and greatest (or latest and worst) of what the social media world has to offer. Tune in for our upcoming episodes.

Branding

Detailed Analysis is Only the Start

Because the Internet makes everything you do and say transparent to all of your stakeholders, we start all projects with a detailed analysis of your brand and how it is differentiated in the marketplace. Carefully architected brands were once only considered by consumer products.

But now, EVERY business and institution needs to manage its brand to maximize it sales effectiveness, marketing ROI and asset value.

Web, Social Media & SEO

Have a Direct Impact on Your Customers

Sure, more money is still spent on traditional marketing than Internet marketing, but no one can deny the power of a strong website, the ease of finding it and communities of your clients speaking to you, your employees, your other clients and probably even your competitors.

How well you do this will have a direct impact on your sales, opportunities and relationships you build.

Marketing 2.0

Be "Marketing Agnostic"

So with your brand and web strategy heading in the right direction, now how do you leverage it at the lowest possible cost? In today’s new marketing world, there is no one tool you are going to use to accomplish your goal. In fact, you will likely use many tools -- all requiring different skills -- to reach your audience in ways they want to be reached. We think agencies need to be "marketing agnostic" so we can recommend what is best for our clients... not what is best for us.

Twist St. Louis Blog

Frequent blog posts by leading branding, web, social media, SEO, PR and integrated marketing experts.

Jun 28

2010

Bangz - Not Just for Your Forehead

Posted by: Kyla Strawhacker in Marketing on Jun 28, 2010

Tagged in: Branding

Check out the June issue of SALON TODAY magazine for ideas on how to update your salon! Bangz Salon and Wellness Spa in Montclair, New Jersey, won grand prize in the 2010 Salons of the Year contest by creating a slick sanctuary of style that’s as far from side swept or wispy than the name might imply. The space is built to last. And with a $3 million price tag to restore a former Masonic Temple, Bangz spared no cost in making it special. Ann Higby at Twist was among 5 judges who helped select the top winner, as well as four runners up, for the magazine’s annual décor competition. The judging was based on six categories: use of color, lighting, flooring, efficient use of space, consistency of design and overall aesthetics. “The transformation of the winning space into a large-scale salon and spa is so comprehensive, while staying true to the original design aesthetic,” said Higby. Along with preserving the historical value, the owners also used recyclable materials, low energy light bulbs, and video/security cameras to monitor wasted product use. And while Bangz believes the biggest value of a guest’s experience is added by the staff and their friendliness, it doesn’t hurt to have a brilliantly designed salon to make the experience even nicer.

Here are 4 eye-catching trends that emerged from more than 100 applications and 1,000 salon images submitted to SALON TODAY :

Creative signage is a salon’s trademark
Soothing shampoo areas encourage clients to unwind
A white backdrop offers a clean, fresh feeling
The right accessory (a charming chandelier) provides just the right embellishment.

Now that you’re inspired, call us to help with a plan on getting started on important next steps, branding and marketing. To learn more about Ann Higby’s extensive background in helping to launch and reinvigorate all things beauty and lifestyle related, please see her profile at www.twiststl.com/about-us/leadership <http://www.twiststl.com/about-us/leadership> or contact her directly at This e-mail address is being protected from spambots. You need JavaScript enabled to view it .

Stay tuned for our next blog where we’ll be reviewing products that local stylists are using hot on the heels of the fashion industry’s most innovative style stars. And be sure to connect with SALON TODAY and it’s sister publication MODERN SALON across multiple platforms: modernsalontv http://www.modernsalon.tv/, You Tube and mobile phone.

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