Because the Internet makes everything you do and say transparent to all of your stakeholders, we start all projects with a detailed analysis of your brand and how it is differentiated in the marketplace. Carefully architected brands were once only considered by consumer products.
But now, EVERY business and institution needs to manage its brand to maximize it sales effectiveness, marketing ROI and asset value.
Sure, more money is still spent on traditional marketing than Internet marketing, but no one can deny the power of a strong website, the ease of finding it and communities of your clients speaking to you, your employees, your other clients and probably even your competitors.
How well you do this will have a direct impact on your sales, opportunities and relationships you build.
So with your brand and web strategy heading in the right direction, now how do you leverage it at the lowest possible cost? In today’s new marketing world, there is no one tool you are going to use to accomplish your goal. In fact, you will likely use many tools -- all requiring different skills -- to reach your audience in ways they want to be reached. We think agencies need to be "marketing agnostic" so we can recommend what is best for our clients... not what is best for us.
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Apr 29
2010
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As the world waits for the release of the fourth generation iPho
ne, we have been far more interested in the controversy that the leaked photos and subsequent raid of Gizmodo blogger Jason Chen has drummed up. So just a little back story—an Apple software engineer in California forgot his iPhone OS 4.0 at a bar. A patron that found the phone then sold it to a Gizmodo blogger who released photos of the phone.
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Apr 27
2010
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Educating the Consumers of TomorrowPosted by Corinn Williams in Marketing |
We recently came across a New York Times article which discussed a new initiative being undertaken by a federal agency to educate children on how they interact with advertising and marketing on a daily basis. The course, designed for children in grades four through six, would basically be a simplified version of media literacy courses which are already taught in many high schools and colleges. Reading the article really got us thinking – if the people we are marketing to are becoming more knowledgeable about the ways marketers attempt to reach them, we need to continually be thinking of new and creative ways to reach consumers. Consumers are already critical of all of the information that is pushed toward them, and if more consumers are encouraged and taught how to think analytically about the advertising they encounter it seems inevitable that they will grow more critical and skeptical of the messages marketers are pushing.
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Apr 21
2010
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Lately, we’ve devoted the majority of our latest blog entries to discussions of social media, and the different social media websites that can help companies build their brands and market their products and services. We don’t want to give the impression that social media is all we do because Twist’s staff is comprised of a knowlegdable group of professionals with years of experience in marketing, public relations, branding, and web 2.0. But with all that experience under our belt we understand that in order to meet the needs of our clients we have to be ready and willing to adopt whatever practices are necessary to tell stories for our clients in the most compelling way possible, and right now one of the ways that we are best able to do that is through social media.
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Apr 15
2010
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As you may or may not be aware, Earth Day is just around the corner. But we bet you didn’t know that this year is the 40th anniversary of the holiday. Efforts to make our lives more eco friendly by developing new ways to preserve the earth (think three R’s – reduce, reuse, recycle) have really ramped up in the last few years. We think this enthusiasm will help continue to boost the prominence of Earth Day and its message of environmental awareness. This year’s Earth Day is poised to be one of the biggest, most widely celebrated yet.
Drew and Hailee break it down at the office
Twisters at the new office, checking out our beautiful new backyard
The team poses for a group shot at the holiday party
Our staff puppy dog, Sage. Working hard.
Staff members in front of the green screen for a photo shoot
Jocelyn taking a peek at the Vital Voice
