Twiststl

Sure, everyone continues to talk about Social Media and how everyone is doing it.  But are they doing it well? There are several analytic tools out there to measure how well you are marketing yourself in the social media realm. One tool, called Klout, is becoming one of our favorites.

International industrial company, Colt International, was faced with the challenge of keeping pace with innovative marketing strategies. As an early adopter of cutting edge marketing tactics and strategies, Colt was one of the first in its industry to launch its website. Knowing it wanted to stay on top of emerging marketing innovations, the company realized inbound marketing was the next step and wanted to find an all-in-one set of tools that was easy to use. Their solution? Hubspot's blogging, analytics and integrated platform to monitor their inbound marketing efforts. 

As usual, marketing is following in the footsteps of the fashion and music industries by introducing attention-grabbing collaborations. Brands are enlisting the help of fashion designers to create new and inspired products and services.

Not only is the partnership great for young designers who are looking for more exposure, which helps boost their own visibility for catwalk shows and use in fashion magazines, but it also benefits the brand, as well. Brands reap the benefit of stretching their appeal and gaining new followers from people previously uninterested in them.  For example, with carefully chosen collaborations with certain designers, brands can appeal to a previously untapped high-end niche market, or they can connect with the more mainstream consumers. And in the end, success can equal big bucks for both designers and brands.