Because the Internet makes everything you do and say transparent to all of your stakeholders, we start all projects with a detailed analysis of your brand and how it is differentiated in the marketplace. Carefully architected brands were once only considered by consumer products.
But now, EVERY business and institution needs to manage its brand to maximize it sales effectiveness, marketing ROI and asset value.
Sure, more money is still spent on traditional marketing than Internet marketing, but no one can deny the power of a strong website, the ease of finding it and communities of your clients speaking to you, your employees, your other clients and probably even your competitors.
How well you do this will have a direct impact on your sales, opportunities and relationships you build.
So with your brand and web strategy heading in the right direction, now how do you leverage it at the lowest possible cost? In today’s new marketing world, there is no one tool you are going to use to accomplish your goal. In fact, you will likely use many tools -- all requiring different skills -- to reach your audience in ways they want to be reached. We think agencies need to be "marketing agnostic" so we can recommend what is best for our clients... not what is best for us.
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Apr 19
2010
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Won’t you join me next Thursday, April 22 when I will be part of a I.A.B.C.-St. Louis’ panel discussion on Lifestyle and Consumer Marketing in Today’s Economy? This will be a plated breakfast at the Frontenac Hilton with networking among business communicator professionals from some of St. Louis’ top companies and organizations. Information on this event is below and you can register at this address: info@iabcstl.org
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Apr 08
2010
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Show, Don't TellPosted by Craig Kaminer in Social Media |
Every retailer’s dream is to have a steady flow of people buying their products. One of the best ways to accomplish this is to draw consumers to a retailer’s website, get them to purchase their products, and then convince that customer to keep coming back for more. As one of the top internet referral sources, social media is one of the most effective ways to push people to websites and keep them on it once they’re there. With the right content and video, you can keep people interested without being overly commercial. This video we did for our client Store Supply Warehouse featuring boutique owner Laurie is a great example of a business providing content that is useful to its viewers and shows potential customers what they have to offer.
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Apr 01
2010
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Lately, we’ve been spotlighting some of our clients that we think have really knocked the ball out of the park with their internet videos and other social media efforts. Companion Bakery owner Josh Allen has made his series of Bread Guy Videos a great resource for clients looking to replicate some of the tasty meals they have at Companion.
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Feb 19
2010
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E-mail Marketing is the New BlackPosted by Craig Kaminer in Marketing |
…maybe that’s a bit of an overstatement, but it’s certainly becoming the online marketing tool of choice and overtaking its analog counterpart direct mail. According to a study released from Borrel Associates, annual spending on printed direct mail will decline from $49.7 billion in 2008 to $29.8 billion by the end of 2013, forcing companies that rely on direct mail campaigns to reevaluate their strategies. As virtually every other kind of traditional media is replaced by a digital counterpart, it’s no surprise that e-mail marketing is where the market seems to be moving.
Drew and Hailee break it down at the office
Twisters at the new office, checking out our beautiful new backyard
The team poses for a group shot at the holiday party
Our staff puppy dog, Sage. Working hard.
Staff members in front of the green screen for a photo shoot
Jocelyn taking a peek at the Vital Voice
