Because the Internet makes everything you do and say transparent to all of your stakeholders, we start all projects with a detailed analysis of your brand and how it is differentiated in the marketplace. Carefully architected brands were once only considered by consumer products.
But now, EVERY business and institution needs to manage its brand to maximize it sales effectiveness, marketing ROI and asset value.
Sure, more money is still spent on traditional marketing than Internet marketing, but no one can deny the power of a strong website, the ease of finding it and communities of your clients speaking to you, your employees, your other clients and probably even your competitors.
How well you do this will have a direct impact on your sales, opportunities and relationships you build.
So with your brand and web strategy heading in the right direction, now how do you leverage it at the lowest possible cost? In today’s new marketing world, there is no one tool you are going to use to accomplish your goal. In fact, you will likely use many tools -- all requiring different skills -- to reach your audience in ways they want to be reached. We think agencies need to be "marketing agnostic" so we can recommend what is best for our clients... not what is best for us.
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Mar 26
2010
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Mar 10
2010
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Our resident blogger is out of town, so we thought we would take this opportunity to share some useful articles with our readers. Given the medium through which we’re sharing this information, what better topic of the day than blogging? We spend a lot of time explaining to our clients how important it is to regularly update their blogs. Getting a dialogue started with your readers is a difficult but important part of defining yourself as a company and staying engaged with your target market. If you’re not sure on how to get started, check out Mashable’s “How To” on creating a successful company blog.
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Mar 03
2010
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ROI in the World of Social MediaPosted by Erin Husband in Social Media |
As social media marketing becomes a bigger and more important component of businesses’ marketing strategies, many people have started questioning how it is possible to measure the return on investment of social media efforts. Measuring the ROI of social media endeavors is not as simple as counting the number of followers, fans, or friends you have. It involves a combination of things that indicate the level of engagement of the people that are a part of your network. The success of your Facebook, Twitter or Linkedin pages are really gauged by their ability to drive traffic to your company’s website.
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Jan 04
2010
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Drew and Hailee break it down at the office
Twisters at the new office, checking out our beautiful new backyard
The team poses for a group shot at the holiday party
Our staff puppy dog, Sage. Working hard.
Staff members in front of the green screen for a photo shoot
Jocelyn taking a peek at the Vital Voice
