Twiststl

Friday, 10 September 2010
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Branding

Detailed Analysis is Only the Start
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Because the Internet makes everything you do and say transparent to all of your stakeholders, we start all projects with a detailed analysis of your brand and how it is differentiated in the marketplace. Carefully architected brands were once only considered by consumer products.

But now, EVERY business and institution needs to manage its brand to maximize it sales effectiveness, marketing ROI and asset value.

Web, Social Media & SEO

Have a Direct Impact on Your Customers
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Sure, more money is still spent on traditional marketing than Internet marketing, but no one can deny the power of a strong website, the ease of finding it and communities of your clients speaking to you, your employees, your other clients and probably even your competitors.

How well you do this will have a direct impact on your sales, opportunities and relationships you build.

Marketing 2.0

Be "Marketing Agnostic"
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So with your brand and web strategy heading in the right direction, now how do you leverage it at the lowest possible cost? In today’s new marketing world, there is no one tool you are going to use to accomplish your goal. In fact, you will likely use many tools -- all requiring different skills -- to reach your audience in ways they want to be reached. We think agencies need to be "marketing agnostic" so we can recommend what is best for our clients... not what is best for us.

Twist St. Louis Blog

Frequent blog posts by leading branding, web, social media, SEO, PR and integrated marketing experts.

Jun 14
2010

Blogs - Defining the Undefineable

Posted by: in Marketing

There seems to be a lot of confusion about what a blog really is.  Does it require a computer science degree and more money than Bill Gates has to create, operate and update regularly?  The simple answer is, No!

Blogs are simply websites built on platforms that are incredibly easy to add content (pictures, copy, videos, etc) to quickly.  In fact, Wordpress (which started as Blog software) is now the most used Content Management software (CMS) in the world.  And to boot, the software is infinitely easier to find and learn to use effectively.  With a blog, in no time, you'll be letting clients know the latest and greatest things happening in your company and with your products.  No middle man required!

If you want to add a blog to your current website to keep the public up to date on what's going on, Twist can add one for you (which you can then manage yourself) for as little as $750.  And if you decide you'd like to completely overhaul your whole site and rebuild it on Wordpress or Joomla CMS, we can do that too starting at $3500.  Just think how much you'll save when you don't have to call the developer because you'd like to change a photo or add a new line to the list of products available.  Check out www.twiststl.com for more information about our services and capabilities and see if a blog might be the right thing to push your business to the next level.

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