Twiststl

Sunday, 05 September 2010

Lease Your Website

If it makes sense to you to lease your car, you may want to lease your website. It will cost you less upfront, and it will be updated regularly, and the technology it was built on will be upgraded regularly. And like a car, you get a better site, always have the latest and greatest technology and spend less.

Our New TV Show on Social Media

To meet the demand of “The Fortune 5-Million” who have the need for marketing services, but not the budget, we have launched TheSocialMediaShow.tv. Our premise is simple…to show our viewers the latest and greatest (or latest and worst) of what the social media world has to offer. Tune in for our upcoming episodes.

Industry Leadership in 30 days

You hear stories regularly about websites taking months to build. Well, our clients are frequently up and running in 30 days. Our teams study your industry, recommend site designs, customize design and functionality, and work 24 hours a day to get your site done faster, better and cheaper.

Websites Key to Social Media

If Social Media is part of your marketing strategy in 2010, look carefully at your website first. Social media can really drive traffic to your site, and before you start driving people there, make sure you have something to show them, sell them, interact with, etc.

Branding

Detailed Analysis is Only the Start

Because the Internet makes everything you do and say transparent to all of your stakeholders, we start all projects with a detailed analysis of your brand and how it is differentiated in the marketplace. Carefully architected brands were once only considered by consumer products.

But now, EVERY business and institution needs to manage its brand to maximize it sales effectiveness, marketing ROI and asset value.

Web, Social Media & SEO

Have a Direct Impact on Your Customers

Sure, more money is still spent on traditional marketing than Internet marketing, but no one can deny the power of a strong website, the ease of finding it and communities of your clients speaking to you, your employees, your other clients and probably even your competitors.

How well you do this will have a direct impact on your sales, opportunities and relationships you build.

Marketing 2.0

Be "Marketing Agnostic"

So with your brand and web strategy heading in the right direction, now how do you leverage it at the lowest possible cost? In today’s new marketing world, there is no one tool you are going to use to accomplish your goal. In fact, you will likely use many tools -- all requiring different skills -- to reach your audience in ways they want to be reached. We think agencies need to be "marketing agnostic" so we can recommend what is best for our clients... not what is best for us.

Twist St. Louis Blog

Frequent blog posts by leading branding, web, social media, SEO, PR and integrated marketing experts.

Jul 15

2010

Brand New Day

Posted by: in Marketing on Jul 15, 2010

Tagged in: Branding

A brand is living, breathing and moving. “Today’s brand represents a set of expectations, memories, stories, and relationships that when taken together account for a consumer’s decision to choose your product,” says Kate Leydon, founder of Ruby Room, The Style of Wellness, in Chicago. “If you’re represented by a symbol or mark and that’s it, you’re missing out. You are yesterday’s brand.”

After 12 years working in top positions for luxury beauty brands Aveda and Bumble and Bumble, Leydon burned out—and needed time to recharge herself. In doing so, she realized a new path to wellness and it became her niche, one that the beauty industry had yet to touch on – infusing energy, healing and all things positive into the spa services Ruby Room offers.

The Ruby Room brand began in 2002 and it continues to live, breath and evolve from the forces that shape and mold it.

Leydon listens to what clients are saying about her brand, and she differentiates her spa by staying true to what she represents daily to her clients, culture, and community. She found an untapped niche in the huge spa market and brought her love of global treatments and traditions into her industry. So do what Kate does: Decide what makes your brand different and special and run with it; be your own biggest advocate; and make sure you hire managers who truly understand your unique culture and mission and are not afraid to communicate it daily.

If you’re interested in reading an interview with Ruby Room’s owner Kate Leydon in the July issue of Les Nouvelles Esthetiques & Spa, click on the link here. Also, if you’re looking for your own niche in the industry and how to make your business stand out amongst all the others, contact Twist’s own beauty and lifestyle branding expert Ann Higby at This e-mail address is being protected from spambots. You need JavaScript enabled to view it . She can help you to stand out in the crowd and for examples of our work and capabilities go to www.twiststl.com.

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