Twiststl

Wednesday, 08 September 2010

Websites Key to Social Media

If Social Media is part of your marketing strategy in 2010, look carefully at your website first. Social media can really drive traffic to your site, and before you start driving people there, make sure you have something to show them, sell them, interact with, etc.

Industry Leadership in 30 days

You hear stories regularly about websites taking months to build. Well, our clients are frequently up and running in 30 days. Our teams study your industry, recommend site designs, customize design and functionality, and work 24 hours a day to get your site done faster, better and cheaper.

Lease Your Website

If it makes sense to you to lease your car, you may want to lease your website. It will cost you less upfront, and it will be updated regularly, and the technology it was built on will be upgraded regularly. And like a car, you get a better site, always have the latest and greatest technology and spend less.

Our New TV Show on Social Media

To meet the demand of “The Fortune 5-Million” who have the need for marketing services, but not the budget, we have launched TheSocialMediaShow.tv. Our premise is simple…to show our viewers the latest and greatest (or latest and worst) of what the social media world has to offer. Tune in for our upcoming episodes.

Branding

Detailed Analysis is Only the Start

Because the Internet makes everything you do and say transparent to all of your stakeholders, we start all projects with a detailed analysis of your brand and how it is differentiated in the marketplace. Carefully architected brands were once only considered by consumer products.

But now, EVERY business and institution needs to manage its brand to maximize it sales effectiveness, marketing ROI and asset value.

Web, Social Media & SEO

Have a Direct Impact on Your Customers

Sure, more money is still spent on traditional marketing than Internet marketing, but no one can deny the power of a strong website, the ease of finding it and communities of your clients speaking to you, your employees, your other clients and probably even your competitors.

How well you do this will have a direct impact on your sales, opportunities and relationships you build.

Marketing 2.0

Be "Marketing Agnostic"

So with your brand and web strategy heading in the right direction, now how do you leverage it at the lowest possible cost? In today’s new marketing world, there is no one tool you are going to use to accomplish your goal. In fact, you will likely use many tools -- all requiring different skills -- to reach your audience in ways they want to be reached. We think agencies need to be "marketing agnostic" so we can recommend what is best for our clients... not what is best for us.

Twist St. Louis Blog

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Apr 19

2010

Craig Kaminer to Speak About Luxury Marketing at IABC Meeting

Posted by: Craig Kaminer in Marketing on Apr 19, 2010

Tagged in: Branding

Won’t you join me next Thursday, April 22 when I will be part of a I.A.B.C.-St. Louis’ panel discussion on Lifestyle and Consumer Marketing in Today’s Economy? This will be a plated breakfast at the Frontenac Hilton with networking among business communicator professionals from some of St. Louis’ top companies and organizations. Information on this event is below and you can register at this address: This e-mail address is being protected from spambots. You need JavaScript enabled to view it

Please use this link to register for the event: http://guest.cvent.com/EVENTS/Info/Summary.aspx?i=6c6f8bd0-dda7-4aa7-b985-3447d9472a19

Hope to see you there.

April Professional Development Meeting
Lifestyle and Consumer PR and Marketing in Today’s Economy
Thursday, April 22, 2010
A panel featuring perspectives from Brown Shoe, Twist and CheresseInk

The economy is recovering but the employment rate is still struggling to improve. IABC St. Louis looks at how public relations and marketing has changed for retailers, agencies and clients catering to lifestyle and consumer-facing industries.

Join IABC St. Louis for a breakfast panel discussion on lifestyle and consumer public relations and marketing in today’s uncertain economy on Thursday, April 22, at the Hilton Frontenac. Our panel includes Erin Conroy, public relations manager with Brown Shoe Co.; Craig Kaminer, founder and CEO of the Twist branding and marketing agency; and Cheresse Pentella, owner of event marketing and PR firm CheresseInk.

Learn how Brown Shoe puts more than 100 million pairs of shoes on the feet of women, men and children around the world each year. Twist marketing has increased its work with celebrities, hotels, professional service firms, financial services and real estate companies in St. Louis and beyond. And CheresseInk has the pulse of St. Louis’ high-end clients, such as Autohaus of Clayton, HOME Nightclub and Marquis Jet.

Our panel will address new areas of opportunity with marketing, publicity branding, Web development, social media and more as they share what strategy and tactics are working to help their clients and organizations see results during these uncertain times.

Meeting fees:
$30 – members registering and paying online
$40 – nonmembers registering and paying online
$20 – students registering and paying online
SAVE $5 by registering and paying online
$5 additional fee for registering online but paying at the door

Thursday, April 22, 2010
8:00 a.m. Registration, Plated Breakfast, Networking
8:30 a.m. - 10 a.m. - Panel Discussion

Meeting Location
Hilton St. Louis Frontenac
1335 S. Lindbergh Blvd.
St. Louis, Mo 63131