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Apr 21
2010
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Determining the Value of Social MediaPosted by: in Marketing on Apr 21, 2010 Tagged in: Social Media
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Lately, we’ve devoted the majority of our latest blog entries to discussions of social media, and the different social media websites that can help companies build their brands and market their products and services. We don’t want to give the impression that social media is all we do because Twist’s staff is comprised of a knowlegdable group of professionals with years of experience in marketing, public relations, branding, and web 2.0. But with all that experience under our belt we understand that in order to meet the needs of our clients we have to be ready and willing to adopt whatever practices are necessary to tell stories for our clients in the most compelling way possible, and right now one of the ways that we are best able to do that is through social media.
Because of the number of people people using social media websites, they offer brands and people exposure that isn’t possible through many other forms of media. Mashable recently featured an infographic that broke down some of the statistics on Americans’ Facebook use. Graphs like these illustrate something that we’ve suspected for quite some time: social media isn’t a passing fad, it’s taken root and it’s here to stay. While Facebook, Twitter, and YouTube are some of the mostly widely used social media sites of the moment, we’re anxious to see how social media will continue to evolve.
In the meantime, check out this article from Brandweek on the value of fans on Facebook.
