Twiststl

Friday, 30 July 2010

Industry Leadership in 30 days

You hear stories regularly about websites taking months to build. Well, our clients are frequently up and running in 30 days. Our teams study your industry, recommend site designs, customize design and functionality, and work 24 hours a day to get your site done faster, better and cheaper.

Websites Key to Social Media

If Social Media is part of your marketing strategy in 2010, look carefully at your website first. Social media can really drive traffic to your site, and before you start driving people there, make sure you have something to show them, sell them, interact with, etc.

Our New TV Show on Social Media

To meet the demand of “The Fortune 5-Million” who have the need for marketing services, but not the budget, we have launched TheSocialMediaShow.tv. Our premise is simple…to show our viewers the latest and greatest (or latest and worst) of what the social media world has to offer. Tune in for our upcoming episodes.

Lease Your Website

If it makes sense to you to lease your car, you may want to lease your website. It will cost you less upfront, and it will be updated regularly, and the technology it was built on will be upgraded regularly. And like a car, you get a better site, always have the latest and greatest technology and spend less.

Branding

Detailed Analysis is Only the Start

Because the Internet makes everything you do and say transparent to all of your stakeholders, we start all projects with a detailed analysis of your brand and how it is differentiated in the marketplace. Carefully architected brands were once only considered by consumer products.

But now, EVERY business and institution needs to manage its brand to maximize it sales effectiveness, marketing ROI and asset value.

Web, Social Media & SEO

Have a Direct Impact on Your Customers

Sure, more money is still spent on traditional marketing than Internet marketing, but no one can deny the power of a strong website, the ease of finding it and communities of your clients speaking to you, your employees, your other clients and probably even your competitors.

How well you do this will have a direct impact on your sales, opportunities and relationships you build.

Marketing 2.0

Be "Marketing Agnostic"

So with your brand and web strategy heading in the right direction, now how do you leverage it at the lowest possible cost? In today’s new marketing world, there is no one tool you are going to use to accomplish your goal. In fact, you will likely use many tools -- all requiring different skills -- to reach your audience in ways they want to be reached. We think agencies need to be "marketing agnostic" so we can recommend what is best for our clients... not what is best for us.

Twist St. Louis Blog

Frequent blog posts by leading branding, web, social media, SEO, PR and integrated marketing experts.

Feb 19

2010

E-mail Marketing is the New Black

Posted by: Craig Kaminer in Marketing on Feb 19, 2010

Tagged in: Marketing

…maybe that’s a bit of an overstatement, but it’s certainly becoming the online marketing tool of choice and overtaking its analog counterpart direct mail. According to a study released from Borrel Associates, annual spending on printed direct mail will decline from $49.7 billion in 2008 to $29.8 billion by the end of 2013, forcing companies that rely on direct mail campaigns to reevaluate their strategies. As virtually every other kind of traditional media is replaced by a digital counterpart, it’s no surprise that e-mail marketing is where the market seems to be moving.

As advertisers turn away from print and focus their attention and their budgets on interactive advertising, email marketing is where they’re spending the bulk of their money. Only problem – as easy as it is for consumers to take their “junk mail” from the mailbox and drop it in the recycling bin, it’s just as easy for people to delete an email without opening it. As a result, busineses need to ensure that that their email marketing campaigns are actually reaching their target audiences, and the way to accomplish that might be easier than most people think.

Having an interesting subject line that is clear and straight to the point are imperetive to ensuring the successful performance of an email marketing campaign. Something that screams “spam” is not going to get opened. All too often companies send emails that don’t have their name in the “from” or the “subject” line and email recipients don’t recognize who the email is a from. Overlooking this step is the perfect way to make sure your emails go straight from recipients’ inboxes to their garbage cans. Creating content full of useful links and content that people will find worthwhile are two obvious things that also get overlooked but make all the difference when measuring the performance of an email marketing campaign.

In the end, it all comes down to making sure that you’re doing all you can to pull internet users in and avoiding the pitfalls that are sure to push them away. Check out this BrandWeek article on the shift from direct mail to email marketing.

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