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There are several strategies that companies take to be successful in the world of online marketing. One strategy involves video marketing, in which videos are created and submitted to various websites as a form of search engine marketing. Some of the top reasons for creating business videos include promoting a business across social media channels such as LinkedIn, Twitter and Facebook, and the need to publish content on their own websites, blogs, e-mail and newsletter communications. If you have not started creating video for your business, as a strategic communication tool, you’re missing out on a powerful way to educate your customers and develop a stronger brand with new and prospective customers.

 

Including online videos in your online marketing strategy has a multitude of benefits, including:

 

• Exposure.  Search and sharing continue to drive video content strategies. The key is to increase the visibility of your business. A great video is going to be shared much more than a simple blog post.

• Delivering information in a different way. Videos allow both personality as well as the ability to explain complex issues easily. Differentiate yourself from your competition; you’ll be a leader in your market niche.

• Reduce abandonment and spark interest. While people read about 28% of the words on a page before leaving, a video can engage someone much longer and deeper. Studies show that adding videos to a business profile increases the number of calls generated to over 18%, and they also increase incidence of purchase by 24%. Graphics, illustrations and text are often effective if they are used well and placed strategically, but the use of video has the unique ability to hold consumers.

• Brand engagement and interactivity. Putting relevant, interesting or entertaining content out there for people to discover can help to reach new people or change opinions about your brand. Let your customers feel a stronger connection to your personal brand, beyond the corporate logo. Video marketing will help create higher levels of interactivity and user interest in whatever you are promoting. Well-produced videos are both fun to watch and informative, and they encourage users to come back for more.

• Creating buzz. When you include video marketing in your digital marketing strategy, you increase the potential for your video going viral through social media networks. The more people publish or re-publish your video, the more exposure your business receives.

Dominic Michael Salon, one of Twist's clients, uses video marketing to prove their expertise in the styling field.  With almost 1,500 views to their YouTube video and over 1,300 impressions on the post to their Facebook page, their video of "before and after" makeovers engages the audience and keeps them waiting on the edge of their seat for the final product. For driving traffic and building leads for your business, putting content out on YouTube allows you to be discovered or found by people that are out searching for information, as Dominic Michael’s video proves.

 With video marketing increasing the number of visits to a website by 55%, why wouldn’t you want to take advantage of this marketing strategy? Contact This e-mail address is being protected from spambots. You need JavaScript enabled to view it for a FREE consultation to see how video marketing can work for your business.