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Dec 31
2009
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Every Room a Screen, Where's Your Message Getting through?Posted by: in Marketing on Dec 31, 2009 Tagged in: Marketing
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Heard a story on NPR this morning about the pervasiveness of screens in everyday life. TV screens, phone screens, GPS screens, video game screens. With so much fragmentation, and so many "screens" to look at, how do we marketers get clients on the right screen at the right time? Frankly, the same way we always have, it just takes a little more discipline, a sense of adventure and a lot of brainpower. A well defined target audience can always be "found," but it still has to be matched with a focused and relevant message. The power of all those screens, is actually a benefit. The message can be extraordinarily relevant now, in context, and ready for consumption. We just need the discipline and patience to keep it all, very clearly, in focus.
