|
Jun 15
2010
|
  |
|
M-commerce - ever heard of it? It's tech speak for mobile commerce, and it's a catchphrase growing ever more popular. The fashion houses are capitalizing on the constantly connected wireless world we all live in, and creating apps allowing fashionistas on the go to continue to be in the know, shop, and buy while never actually setting foot inside a store.
While some apps only allow you to browse the latest collections but not actually buy, others offer full service purchasing as well as quirky add ons. Gucci's app, for instance, allows users to DJ mixes on a virtual turntable; Chanel, Fendi and D&G let people view runway shows and ad campaigns; and Donna Karan has gone so far afield as to post snapshots from her Ethiopian holiday. And while seeing exotic locales, listening to tunes, or lusting after the latest haute couture is all well and good, the best thing by far for fashion apps to do is to make shopping and buying quick and easy, or at least, that's Twist's take on the subject. We want our fashion and we want it at our fingertips like virtually everything else in the world. With fashion powerhouses now playing in the app market too, there's no telling what other kinds of businesses could next benefit from this mobile marketplace.
