SOPA's Dead, Still We Scratch Our Head

stl.twist@gmail.com — Fri, 20 Jan 2012 20:54:38 +0100

Based on recent events surrounding SOPA and PIPA, it would seem that public opinion still plays a role in policy making in Washington. Both the House and Senate indefinitely postponed votes on anti-piracy bills in the wake of internet protests that left the public wondering what was up with Wikipedia.

But despite the level of media coverage this event received, many are left wRead More...

To Pin or Not to Pin?

stl.twist@gmail.com — Thu, 19 Jan 2012 06:00:00 +0100

At this point, the word has spread about the popularity of Pinterest, a growing social networking site with a highly engaged audience of 3.3 million users and growing. But because Pinterest is not the same as the likes of Facebook and Twitter--it's less about promotion and more about aspiration--businesses have not quite figured out how they can get a piece of the actionRead More...

5 Ways to Enhance Your Website in 2012

stl.twist@gmail.com — Mon, 16 Jan 2012 06:00:00 +0100

So your company has a website, but does it have a website that works for you? In the increasingly complex and competitive world of business, it's critical to adapt, improve, and establish meaningful connection points with current and potential customers and clients. With that in mind, here are 5 simple, but effective ways you can enhance your website now.

Google's New Search Works Harder For You

stl.twist@gmail.com — Wed, 11 Jan 2012 22:17:07 +0100

This week, Google made a big announcement about the integration of it ubiquitous search engine and its less ubiquitous social network, Google+. In a merger of services, all searches made by Google+ members (and thoRead More...

Top Trends for 2012

jbaird@twiststl.com — Fri, 02 Dec 2011 16:09:20 +0100

Planning for the year ahead, the Twist team is on the heels of some of the hottest trends in media relations for 2012. The November issue of Advertising Age lists the top 10 issues and trends that the marketing community will be talking about in 2012. Check out the article "Top 10 Trends for 2012" by Julie Liesse by clickingRead More...

Google Changes its Search Algorithm Rules

jbaird@twiststl.com — Mon, 28 Nov 2011 16:35:30 +0100

We’ve been saying for a few years that updating your site regularly is important, and it just became MORE important, if that’s possible. Google has updated their search algorithm this month so that recently updated, fresh content will be served more often, and higher in results. For many searches, the most rRead More...

Smashburger's Second St. Louis Location Slated to Open

jbaird@twiststl.com — Wed, 02 Nov 2011 05:06:00 +0100

Since the opening of Smashburger’s first St. Louis location in St. Charles last July, thousands of burger-lovers have been flocking to the fast casual restaurant for their 100% Angus beef burgers, region-themed recipes and fun, dynamic atmosphere. Now, a second Smashburger is set to open in Chesterfield this monthRead More...

Think a Non-Profit Website is Just Your Average Site? Think Again.

jbaird@twiststl.com — Mon, 31 Oct 2011 20:01:27 +0100

Non-profit websites share many of the same best practices as any website. How they’re designed, however, needs to offer more than your typical corporate site.

Is your site donor friendly? Your website can be a great place to solicit donations, especially from new donors. The process should be easy and straight-forward. MaRead More...

Launching a New Product or Service? Find Success with an Integrated Marketing Campaign.

jbaird@twiststl.com — Mon, 31 Oct 2011 18:49:15 +0100

You’ve got an exciting new product or service you’re ready to launch to the public. But before you hit the “launch” button, it’s imperative to step back and take a look at your overall marketing plan – Will it generate awareness, leads and sales?

Today, because coRead More...

Twist Team Seamlessly Executes News Conference

jbaird@twiststl.com — Fri, 28 Oct 2011 15:01:33 +0100

With the scheduled announcement of a major real estate development only one week away, Twist was hired by Woodmont Outlets to provide counsel and execution of a news conference for the Spirit of St. Louis Outlet Mall. Before the ink was dry on the contract, Twist staff jumped in with both feet on the project providiRead More...

YoCrunch Reaches 100,000 Fans on Facebook

jbaird@twiststl.com — Wed, 26 Oct 2011 14:56:27 +0100

YoCrunch has reached their 100,000th “LIKE” on Facebook. Actually, the number is up to 121, 800 and still growing! So, what sets this Facebook page apart from others?

YoCrunch's Facebook page is more than your average Facebook page: Twist has developed custom elements that cRead More...

Former Twist Intern Makes Headlines

jbaird@twiststl.com — Mon, 24 Oct 2011 15:00:50 +0100

Move over, Mark Zuckerburg. There’s a new young entrepreneur living the successful start-up life. Sam Franklin, a former intern at Twist last year, has leveraged a great idea into a thriving business. His passion for the outdoors sparked an idea to create an eco-friendly electronic alternative to “traditional” printed invitations for weddRead More...

Twitter to Release Web Analytics Tool

jbaird@twiststl.com — Wed, 19 Oct 2011 16:03:42 +0100

It’s well known that one of the missing parts of Twitter’s offerings for publishers is an in-depth analytics platform. With 100 million active users sending 230 million Tweets per day, the company is driving a good amount of sharing activity on the web. However, users haven’t had access to sRead More...

Encouraging a Creative Work Culture: 10 Ways to Become Inspired Around the Office

jbaird@twiststl.com — Tue, 11 Oct 2011 19:19:03 +0100

A graphic designer’s most valuable asset is his or her creativity. Generating ideas and setting the stage for an innovative environment require strategies that are part art and part science. Sharon Fisher of HOW Magazine shares 10 ways to become inspired and spark innovative thinking around the office:

Twist Unveils Cardinal Glennon's New Website

jbaird@twiststl.com — Tue, 11 Oct 2011 19:06:34 +0100

After a complete overhaul, Twist is proud to announce Cardinal Glennon Children’s Foundation's new, enhanced website, www.Glennon.org!

The look and feel of the new website now mirrors the foundation’s branding; bright colors, a whimsical font and an overall playful feel. But not only is the siteRead More...

How Do Professionals Use LinkedIn?

jbaird@twiststl.com — Thu, 08 Sep 2011 14:39:07 +0100

A month after its debut as a public company and eight years after its launch, LinkedIn in June 2011 passed Myspace to become the No. 2 social networking site in terms of visitors, according to comScore.

Marketers can gain perspective on how best to reach LinkedIn’s profession-focused networkers by analyzingRead More...

Klout Adds New Networks to Gauge Online Influence

jbaird@twiststl.com — Thu, 01 Sep 2011 12:57:00 +0100

Social media ranking tool, Klout, just overhauled its algorithms and data collection tools to provide more accurate online influence scores (or Klout Scores). The startup just doubled the number of services it measures to determine online influence, adding Blogger, Flickr, Instagram, Last.fm and Tumblr to its scoring system. So, will this help or hurt your Klout score?

Originally, Klout measured online influence just through Facebook and Twitter, but has expanded to Read More...

Promoted Tweets Now Appear in Timeline

jbaird@twiststl.com — Tue, 30 Aug 2011 12:57:19 +0100

You might be noticing something a little different in your Twitter feed in the coming weeks. Twitter recently introduced the latest aspect of its advertising plan called Promoted Tweets to Followers. The move allows companies to put tweets including special announcements, offers, and more into their followers’ streams. These paid posts are insRead More...

Twist Client, The Cheshire, Re-opens after Multi-Million Dollar Restoration

jbaird@twiststl.com — Thu, 25 Aug 2011 13:26:03 +0100

It’s official – The Cheshire is now OPEN! Over the past seven months, the boutique hotel has undergone a massive renovation, taking the building down to its “bones,” and then restoring and rebuilding into a luxurious boutique hotel. Yet while the hotel features modern amenities and systems, the charm and character that The Cheshire has long been known for has been painstakingly preserved. Many of the antiques, artwork and architectural details have been restored and reRead More...

Twist Clients Positioned on the Money and in the News

jbaird@twiststl.com — Thu, 04 Aug 2011 13:24:02 +0100

Twist client Fairmount Park Racetrack in Collinsville, Illinois engaged us not only to increase attendance, but position the track for a market beyond its traditional fan base. A big success was scored in that regard with a major piece we generated in the St. Louis Post Dispatch. Check out the article here!

The article presents FairmouRead More...

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