Blog entries

Always Be Prepared

stl.twist@gmail.com — Thu, 17 May 2012 05:00:00 +0100

We've had a number of discussions lately about how mobile devices have changed business as a whole by altering consumer behavior and information acquisition. It seems like every day we read of a new study pointing to the shift of consumers turning to their phones to do more sophisticated tasks. The promise land of mobile marketing is mobile commerce, but buildRead More...

Remarketing 101: Recapture Lost Leads

stl.twist@gmail.com — Fri, 11 May 2012 17:14:33 +0100

Despite all that is said about developing a legion of brand loyalists who care about your company and what you are doing, it's important to always remember that the purpose of marketing is not engagement for the sake of engagement. All marketing efforts must be aimed at reaching leads, driving action/purchases and growing your business.

An effortRead More...

Places to Go, People to See

stl.twist@gmail.com — Tue, 01 May 2012 20:52:28 +0100

One of the best things about working with clients that define the pulse of the city is that we are always up-to-date on what is happening in St. Louis. Whether it's a restaurant opening, holiday bash, city-wide event, or exclusive soiree, we're in the know with all that there is to do around town. We're here to share the knowledge and point you to just sRead More...

Google's Suite of Deals for Nonprofits

stl.twist@gmail.com — Fri, 27 Apr 2012 17:28:42 +0100

It's tough business for any company to remain competitive and efficient while facing the challenges, difficulties and competition that are assumed on a day-to-day basis. The challenge is that much more difficult for nonprofits that depend heavily on charitable contributions.

But here's a surprisingly well-kept secret for your arsenal: GooRead More...

The Future of iCommerce?

stl.twist@gmail.com — Mon, 23 Apr 2012 19:46:20 +0100

The idea of mobile devices drastically chaning consumer behavior and how they search for information is in no way a new idea. We've already talked about how marketers are incorporating mobile devices into their greater strategies with tools like QR codes, mobile apps and mobile websites. And while it's important to take note of current trends that are impacting business practicRead More...

You've Got Mail: Email Marketing 101

stl.twist@gmail.com — Wed, 18 Apr 2012 19:32:16 +0100

Email marketing can be an effective and creative component in an integrated marketing strategy. Its benefits are obvious as it is a cost effective way to maintain contact with customers, remind them of important news, and communicate your unique message.

But before you start blasting messages to any list of contacts you can get your hands onRead More...

BlackFinn's Grand Opening Win

stl.twist@gmail.com — Mon, 09 Apr 2012 13:13:12 +0100

The Galleria has a new addition to its restaurant scene and Twist has another successful opening to add to our list. BlackFinn American Grille recently opened to fanfare and excitement at the north end of the Galleria, offering an extensive menu that accommodates a wide spectrum of tastes.

The BlackFinn experience centeRead More...

Twist Hits a Homer For Health!

stl.twist@gmail.com — Thu, 05 Apr 2012 01:59:26 +0100

At Twist, we always strive to do good work for our clients, so there's an added bonus when that work in turn does good for people in need. That's why our partnership with Cardinal Glennon Children's Medical Center and the Cardinals in a new program called "Homers for Health" was such an exciting opportunity. With this unique anRead More...

Updated Look for a New Facebook

stl.twist@gmail.com — Thu, 29 Mar 2012 19:58:14 +0100

Today is D-day for businesses as all companies will see their Facebook profiles change over to the new timeline format. While it's easy to post a new picture and slap up a status, the changes coming to Facebook provide a slew of opportunities to businesses. In many ways, Facebook is working to position itself as the cornerstone for all marketingRead More...

Tweet This, Not That

stl.twist@gmail.com — Thu, 22 Mar 2012 18:44:32 +0100

The New York Times recently published an article describing the difficult challenge that businesses in heavily regulated industries are facing as they develop a social media presence. Although it's important for any company to create a carefully crafted message that is consistent across social media platforms, companies in legal, financial and pharmaceuticaRead More...

Feeling the Music of Jazz St. Louis

stl.twist@gmail.com — Tue, 06 Mar 2012 22:50:08 +0100

Home to jazz legend Miles Davis, St. Louis has long been recognized as one of the best jazz cities in the world. Jazz St. Louis, a local non-profit organization strives to promote, present and preserve the rich jazz history in the greater St. Louis area. Not only does this incredible organization bring top musiciansRead More...

Calling All Twisterns!

stl.twist@gmail.com — Tue, 06 Mar 2012 00:01:23 +0100

Spring break may still be a distant dream for some college students, but we're already looking much further in the future by searching for the perfect candidates for our summer intern program at Twist. We're currently interviewing applicants to fill 3-4 positions as Web/Social, Marketing/PR, and Graphic Design Interns. We're excited to once again work with tRead More...

Facebook Timeline & The Path To Corporate Exposure

stl.twist@gmail.com — Mon, 05 Mar 2012 22:47:40 +0100

Last Wednesday, the blogosphere went crazy with news from Mark Zuckerberg and Facebook. Starting March 30th, all company Facebook pages will adopt the new Timeline format and will also be offered a whole suite of new advertisement products, including ads at log out and the mysterious "Reach Generator."

While we're still waiting to see exactly what Read More...

Scanning for Potential in QR Codes

stl.twist@gmail.com — Wed, 08 Feb 2012 06:00:00 +0100

We've talked about QR codes and just some of their potential before, but we thought it would be helpful to give an update on how this technology has developed and evolved. With all forms of technology, the excitement rarely surrounds the functional elements, but instead centers around the potential uses of that innovation.

Many have claimed that QR codes have the potential Read More...

SOPA's Dead, Still We Scratch Our Head

stl.twist@gmail.com — Fri, 20 Jan 2012 20:54:38 +0100

Based on recent events surrounding SOPA and PIPA, it would seem that public opinion still plays a role in policy making in Washington. Both the House and Senate indefinitely postponed votes on anti-piracy bills in the wake of internet protests that left the public wondering what was up with Wikipedia.

But despite the level of media coverage this event received, many are left wRead More...

To Pin or Not to Pin?

stl.twist@gmail.com — Thu, 19 Jan 2012 06:00:00 +0100

At this point, the word has spread about the popularity of Pinterest, a growing social networking site with a highly engaged audience of 3.3 million users and growing. But because Pinterest is not the same as the likes of Facebook and Twitter--it's less about promotion and more about aspiration--businesses have not quite figured out how they can get a piece of the actionRead More...

5 Ways to Enhance Your Website in 2012

stl.twist@gmail.com — Mon, 16 Jan 2012 06:00:00 +0100

So your company has a website, but does it have a website that works for you? In the increasingly complex and competitive world of business, it's critical to adapt, improve, and establish meaningful connection points with current and potential customers and clients. With that in mind, here are 5 simple, but effective ways you can enhance your website now.

Google's New Search Works Harder For You

stl.twist@gmail.com — Wed, 11 Jan 2012 22:17:07 +0100

This week, Google made a big announcement about the integration of it ubiquitous search engine and its less ubiquitous social network, Google+. In a merger of services, all searches made by Google+ members (and thoRead More...

Top Trends for 2012

jbaird@twiststl.com — Fri, 02 Dec 2011 16:09:20 +0100

Planning for the year ahead, the Twist team is on the heels of some of the hottest trends in media relations for 2012. The November issue of Advertising Age lists the top 10 issues and trends that the marketing community will be talking about in 2012. Check out the article "Top 10 Trends for 2012" by Julie Liesse by clickingRead More...

Google Changes its Search Algorithm Rules

jbaird@twiststl.com — Mon, 28 Nov 2011 16:35:30 +0100

We’ve been saying for a few years that updating your site regularly is important, and it just became MORE important, if that’s possible. Google has updated their search algorithm this month so that recently updated, fresh content will be served more often, and higher in results. For many searches, the most rRead More...