Blog entries from Erin Husband

Twist Places Jazz St. Louis' David Sanborn on KPLR 11

ehusband@twiststl.com — Mon, 23 Aug 2010 14:24:23 +0100

Twist client Jazz St. Louis recently hosted native St. Louisan and legendary Grammy award winning alto saxophonist David Sanborn at Jazz on the Bistro. While he was back in St. Louis, it was announced that David will be inducted into the Kirkwood High School Hall of Fame in late September. See his interview with KPLR-TV 11, and hear how he believes that growing up in St. Louis was a major influence on his music.

Twist Clients Use WebTV to Drive Web Traffic

ehusband@twiststl.com — Fri, 26 Mar 2010 19:23:57 +0100

We are currently producing WebTV shows for a number of clients and blogging about them on their website, and then driving traffic via social media channels on YouTube, Facebook and Twitter. Not only is is driving traffic, it is keeping people on their site longer and generating hundreds of retweets. Check out this recent example.

The (Not So) Basics of Blogging

ehusband@twiststl.com — Wed, 10 Mar 2010 06:00:00 +0100

Our resident blogger is out of town, so we thought we would take this opportunity to share some useful articles with our readers. Given the medium through which we’re sharing this information, what better topic of the day than blogging? We spend a lot of time explaining to our clients how important it is to regularly update their blogs. Getting a dialogue started with your readers is a diffRead More...

ROI in the World of Social Media

ehusband@twiststl.com — Wed, 03 Mar 2010 06:00:00 +0100

As social media marketing becomes a bigger and more important component of businesses’ marketing strategies, many people have started questioning how it is possible to measure the return on investment of social media efforts. Measuring the ROI of social media endeavors is not as simple as counting the number of followers, fans, or friends you hRead More...

Can You Be Among the Top 100 Social Brands?

ehusband@twiststl.com — Tue, 05 Jan 2010 02:32:45 +0100

Mashable just released the top 100 social brands for 2009 and surprise surprise they are all larger companies who are spending time and money doing things right. Ironically, social media is the perfect way for smaller brands, local companies, not-for-profits, etc. to drive traffic to their websites and build incremental sales. If you are not doing this in 2010, it should be high on your list!