Blog entries RSS FEED PAGE TITLE TAGGED

Twist Places Jazz St. Louis' David Sanborn on KPLR 11

ehusband@twiststl.com — Mon, 23 Aug 2010 14:24:23 +0100

Twist client Jazz St. Louis recently hosted native St. Louisan and legendary Grammy award winning alto saxophonist David Sanborn at Jazz on the Bistro. While he was back in St. Louis, it was announced that David will be inducted into the Kirkwood High School Hall of Fame in late September. See his interview with KPLR-TV 11, and hear how he believes that growing up in St. Louis was a major influence on his music.

Parfait Cafe is a Big Hit in NJ

kstrawhacker@twiststl.com — Fri, 20 Aug 2010 10:26:26 +0100

Breyers YoCrunch Parfait Cafe kicked off its national tour in Bloomfield, Paramus and Livingston New Jersey this week and was welcomed by thousands of raving fans. We handed out thousands of product samples, coupons, green shopping bags, and lunch totes while consumers sampled the new Fruit Parfait and gave us video testimonials for Facebook, Twitter and our website. Thank you New Jersey for helpRead More...

Branding Truly has Gone High Fashion

ckaminer@twiststl.com — Mon, 02 Aug 2010 05:00:00 +0100

As usual, marketing is following in the footsteps of the fashion and music industries by introducing attention-grabbing collaborations. Brands are enlisting the help of fashion designers to create new and inspired products and services.

Not only is the partnership great for young designers who are looking for more exposure, which helps boost their own Read More...

Grow Your Business

kstrawhacker@twiststl.com — Thu, 29 Jul 2010 05:00:00 +0100

So! You've just started your own business. Congratulations... now what? That moment of relief once you've finally launched your own business can be quickly replaced with, "Now how do I stay in business?" Dina Kaplan, co-founder of Blip.tv, shares some of her tips in a recent article for growing a small group of video bloggers to a Read More...

iAds - Soon Even Your iPhone Will Have Commercials

kstrawhacker@twiststl.com — Tue, 27 Jul 2010 05:00:00 +0100

Look out iPhone owners, you won't be ad free when you're surfing from your phone for much longer. As of July 1st, iPhone's first iAds will be launched. The ads could signify the next generation of digital advertising because they will load when a device is synched eliminating download time, use rich targeting for each user taking into account location and Read More...

What's Next for Location-Based Networks?

kstrawhacker@twiststl.com — Thu, 22 Jul 2010 05:00:00 +0100

Have you ever heard of Gowalla or Foursquare? In case you didn't know, they're location based networking tools enjoying a great deal of attention at the moment. It seems that everyone and their grandmother is jumping on the bandwagon of geo-location and the notion of "checking in." But as Yan David-Ehrlich points out in his arRead More...

Brand New Day

Thu, 15 Jul 2010 16:13:17 +0100

A brand is living, breathing and moving. “Today’s brand represents a set of expectations, memories, stories, and relationships that when taken together account for a consumer’s decision to choose your product,” says Kate Leydon, founder of Ruby Room, The Style of Wellness, in Chicago. “If you’re represented by a symbol or mark and that&rRead More...

Augmented Reality Blurs the Lines Between the Real World and Virtual World Even More

Thu, 08 Jul 2010 05:00:00 +0100

Augmented reality is the newest thing blurring the lines between what's real and what's virtual with some very useful marketing results.

First, I'll explain a little about what augmented reality is. In a nutshell, augmented reality enhances what we see, hear, fell and smell in the real world. One way this is accomplished is by superimRead More...

Bangz - Not Just for Your Forehead

kstrawhacker@twiststl.com — Mon, 28 Jun 2010 14:17:50 +0100

Check out the June issue of SALON TODAY magazine for ideas on how to update your salon! Bangz Salon and Wellness Spa in Montclair, New Jersey, won grand prize in the 2010 Salons of the Year contest by creating a slick sanctuary of style that’s as far from side swept or wispy than the name might imply. The space is built to last. And with a $3 million price tag to restore aRead More...

Foursquare - The New Mobile Facebook?

Thu, 17 Jun 2010 05:00:00 +0100

If you've never heard of Foursquare, you're not alone, but this is a company to watch closely in the future. Foursquare is pioneering a new way of sharing that allows users to "check-in" at places they frequent daily. Swiping loyalty cards and Tweeting about a company while there in person rewards customers by giving them points towards rewards and gives theRead More...

Blogs - Defining the Undefineable

Mon, 14 Jun 2010 05:00:00 +0100

There seems to be a lot of confusion about what a blog really is. Does it require a computer science degree and more money than Bill Gates has to create, operate and update regularly? The simple answer is, No!

Blogs are simply websites built on platforms that are incredibly easy to add content (pictures, copy, videos, etc) to quickly. In factRead More...

iPhone Debacle Sparks Debate for Company Bloggers

Thu, 29 Apr 2010 19:11:23 +0100

As the world waits for the release of the fourth generation iPhone, we have been far more interested in the controversy that the leaked photos and subsequent raid of Gizmodo blogger Jason Chen has drummed up. So just a little back story—an Apple software engineer in California forgot his iPhone OS 4.0 at a bar. A patron that found the phone then sold iRead More...

Educating the Consumers of Tomorrow

Tue, 27 Apr 2010 18:43:43 +0100

We recently came across a New York Times article which discussed a new initiative being undertaken by a federal agency to educate children on how they interact with advertising and marketing on a daily basis. The course, designed for children in grades four through six, would basically be a simplified version of media literacy courses which are already tauRead More...

Determining the Value of Social Media

Wed, 21 Apr 2010 05:00:00 +0100

Lately, we’ve devoted the majority of our latest blog entries to discussions of social media, and the different social media websites that can help companies build their brands and market their products and services. We don’t want to give the impression that social media is all we do because Twist’s staff is comprised of a knowlegdable group of professionals with years of experience in marketing, pRead More...

Craig Kaminer to Speak About Luxury Marketing at IABC Meeting

ckaminer@twiststl.com — Mon, 19 Apr 2010 14:10:24 +0100

Won’t you join me next Thursday, April 22 when I will be part of a I.A.B.C.-St. Louis’ panel discussion on Lifestyle and Consumer Marketing in Today’s Economy? This will be a plated breakfast at the Frontenac Hilton with networking among business communicator professionals from some of St. Louis’ top companies and organizations. Information on this event is below and you can register at this address: info@iabcstl.org

Twist Helps St. Louis Celebrate Earth Day

Thu, 15 Apr 2010 20:10:05 +0100

As you may or may not be aware, Earth Day is just around the corner. But we bet you didn’t know that this year is the 40th anniversary of the holiday. Efforts to make our lives more eco friendly by developing new ways to preserve the earth (think three R’s – reduce, reuse, recycle) have really ramped up in the last few years. We think this enthusiasm will help continue to boost the prominence of Earth Day and its message of environmental awareness. This year’s Earth DaRead More...

Show, Don't Tell

ckaminer@twiststl.com — Thu, 08 Apr 2010 05:00:00 +0100

Every retailer’s dream is to have a steady flow of people buying their products. One of the best ways to accomplish this is to draw consumers to a retailer’s website, get them to purchase their products, and then convince that customer to keep coming back for more. As one of the top internet referral sources, social media is one of the most effective ways to push people to websites and keep them on it once they’re there. With the right content and video, you can keep people Read More...

Health Care Finds its Place in Social Media

Tue, 06 Apr 2010 17:47:21 +0100

It seems like everywhere you turn these days it’s impossible to escape conversations on health care and the health care reform bill. It’s not only all over the news, last week the health care reform bill came in third on What The Trend’s Top 10 List of hot Twitter topics. When social media first started to gain popularity, most pRead More...

Building Customer Loyalty With WebTV

ckaminer@twiststl.com — Thu, 01 Apr 2010 05:00:00 +0100

Lately, we’ve been spotlighting some of our clients that we think have really knocked the ball out of the park with their internet videos and other social media efforts. Companion Bakery owner Josh Allen has made his series of Bread Guy Videos a great resource for clients looking to replicate some of the tasty meals they have at Companion.

Stumped on what to feed your family before the big Easter egg hunt this Sunday? Watch the latest Bread Guy Video and learn how to make CompaniRead More...

Mobile Marketing: The Next Big Thing?

Tue, 30 Mar 2010 05:00:00 +0100

A few years ago people spoke of web video as the next big thing in marketing, but it’s actually taken quite some time to catch on. Nevertheless, web video has become an important component of the marketing plans for many businesses. With what seems like the universal adoption of smart phones, it seems inevitable that businesses will make use of them to reach out to their target market. MobRead More...