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Branding Truly has Gone High Fashion

ckaminer@twiststl.com — Mon, 02 Aug 2010 05:00:00 +0100

As usual, marketing is following in the footsteps of the fashion and music industries by introducing attention-grabbing collaborations. Brands are enlisting the help of fashion designers to create new and inspired products and services.

Not only is the partnership great for young designers who are looking for more exposure, which helps boost their own Read More...

Brand New Day

Thu, 15 Jul 2010 16:13:17 +0100

A brand is living, breathing and moving. “Today’s brand represents a set of expectations, memories, stories, and relationships that when taken together account for a consumer’s decision to choose your product,” says Kate Leydon, founder of Ruby Room, The Style of Wellness, in Chicago. “If you’re represented by a symbol or mark and that&rRead More...

Bangz - Not Just for Your Forehead

kstrawhacker@twiststl.com — Mon, 28 Jun 2010 14:17:50 +0100

Check out the June issue of SALON TODAY magazine for ideas on how to update your salon! Bangz Salon and Wellness Spa in Montclair, New Jersey, won grand prize in the 2010 Salons of the Year contest by creating a slick sanctuary of style that’s as far from side swept or wispy than the name might imply. The space is built to last. And with a $3 million price tag to restore aRead More...

Craig Kaminer to Speak About Luxury Marketing at IABC Meeting

ckaminer@twiststl.com — Mon, 19 Apr 2010 14:10:24 +0100

Won’t you join me next Thursday, April 22 when I will be part of a I.A.B.C.-St. Louis’ panel discussion on Lifestyle and Consumer Marketing in Today’s Economy? This will be a plated breakfast at the Frontenac Hilton with networking among business communicator professionals from some of St. Louis’ top companies and organizations. Information on this event is below and you can register at this address: info@iabcstl.org

Brand Building For The Average Joe

Mon, 08 Mar 2010 06:00:00 +0100

Last week we posted a blog entry on personal branding and the opportunity that the 2010 Olympic athletes now have at their feet. I started to make the point that personal branding is something that everyone can and should invest energy in, but we thought it important enough to re-visit the importance of developing a strong personal. Though the majRead More...

Building Your Brand

Fri, 05 Mar 2010 06:00:00 +0100

It’s been almost 13 years since Tom Peters published the article “The Brand Called You” in Fastweek Magazine. Peters’ article acknowledged the importance of personal branding years before most people started buying into the concept. Today, the idea of personal branding is not onlRead More...