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Tiger's Ustream.TV Debut

Thu, 18 Feb 2010 18:38:31 +0100

A while back we posted some of our thoughts on the Tiger Woods scandal and the ineptitude with which he handled the situation. Fast forward three months and it seems like his handlers have finally come up with a plan to rebuild Tiger’s tarniRead More...

Less Is Always More

ckaminer@twiststl.com — Sun, 13 Dec 2009 15:16:55 +0100

Watching "Meet the Press" this morning, and reflecting on all of the friends of Tiger Woods who have somehow sought the limelight to discuss Tiger's problems, I was reminded by the advice I have given spokespeople for over 20 years..."Don't feel compelled to fill the silence in an interview."

The more Obama appointees and Tiger fans speak, the more they contradict themselves. It is not that their messages are contradictory (although many are), but the more thiRead More...

News For Sale

ckaminer@twiststl.com — Wed, 30 Sep 2009 23:35:14 +0100

In this awful economy, it seems every news organization is letting people go, reducing sections or programs, and having a few people doing the jobs of many. What was once considered taboo in news, media are now blurring the lines between editorial and advertising. Want to be featured in an afternoon news program? It's for sale. Need an article about your new restaurant? No problem, but it may cost you. From a marketers point of view, there are fewer options thRead More...