Twiststl

Friday, 30 July 2010

Industry Leadership in 30 days

You hear stories regularly about websites taking months to build. Well, our clients are frequently up and running in 30 days. Our teams study your industry, recommend site designs, customize design and functionality, and work 24 hours a day to get your site done faster, better and cheaper.

Lease Your Website

If it makes sense to you to lease your car, you may want to lease your website. It will cost you less upfront, and it will be updated regularly, and the technology it was built on will be upgraded regularly. And like a car, you get a better site, always have the latest and greatest technology and spend less.

Our New TV Show on Social Media

To meet the demand of “The Fortune 5-Million” who have the need for marketing services, but not the budget, we have launched TheSocialMediaShow.tv. Our premise is simple…to show our viewers the latest and greatest (or latest and worst) of what the social media world has to offer. Tune in for our upcoming episodes.

Websites Key to Social Media

If Social Media is part of your marketing strategy in 2010, look carefully at your website first. Social media can really drive traffic to your site, and before you start driving people there, make sure you have something to show them, sell them, interact with, etc.

Branding

Detailed Analysis is Only the Start

Because the Internet makes everything you do and say transparent to all of your stakeholders, we start all projects with a detailed analysis of your brand and how it is differentiated in the marketplace. Carefully architected brands were once only considered by consumer products.

But now, EVERY business and institution needs to manage its brand to maximize it sales effectiveness, marketing ROI and asset value.

Web, Social Media & SEO

Have a Direct Impact on Your Customers

Sure, more money is still spent on traditional marketing than Internet marketing, but no one can deny the power of a strong website, the ease of finding it and communities of your clients speaking to you, your employees, your other clients and probably even your competitors.

How well you do this will have a direct impact on your sales, opportunities and relationships you build.

Marketing 2.0

Be "Marketing Agnostic"

So with your brand and web strategy heading in the right direction, now how do you leverage it at the lowest possible cost? In today’s new marketing world, there is no one tool you are going to use to accomplish your goal. In fact, you will likely use many tools -- all requiring different skills -- to reach your audience in ways they want to be reached. We think agencies need to be "marketing agnostic" so we can recommend what is best for our clients... not what is best for us.

Twist St. Louis Blog

Frequent blog posts by leading branding, web, social media, SEO, PR and integrated marketing experts.

Jan 29

2010

Finding Old Friends: Baby Boomers on Facebook

Posted by: Craig Kaminer in Marketing on Jan 29, 2010

Tagged in: Social Media

A common misconception about social networking sites is that young people are the only ones using them; however, a new report by eMarketer on social media adoption among different generations proves otherwise. According to the data, in 2009 nearly 47% of Baby Boomers were active on Facebook, compared to 15% in 2008.

It’s not surprising that Baby Boomers are adopting Facebook and becoming increasingly avid users given the opportunity it provides to reconnect with people from their past and even their way past. Once Boomers realize that they can find their best friend from third grade or their crush from summer camp, Facebook can become somewhat of an addiction, allowing them to indulge in nostalgic remembrances. After all, the adults we are at present are a result of the experiences we’ve had throughout our lives.

By the time we reach middle age, we’ve made friends from different stages in our lives, and when we connect with these friends on Facebook and upload pictures, we are literally able to take a walk down memory lane and reminisce. There are even groups like “Memories of Growing up in Cleveland in the 60s and 70s” being created for the specific purpose of reconnecting with one’s roots. Using Facebook for the purpose of reconnecting makes it an incredibly rich experience. I’d venture to argue that it’s more meaningful to those of us that are middle-aged than the twenty-something’s that use it to post pictures form last weekends parties.

Even parents of some Baby Boomers are taking an interest in Facebook. They might not be logging on themselves, but through conversations with their children and younger family members they’re becoming more aware of what Facebook is and how people are using it to keep connected. As the Baby Boomer generation ages, Facebook will be a way for them to maintain connections with people and avoid the isolation that can be so common for elderly adults. For that reason, I think that the growth in Facebook use among mature adults will continue to skyrocket in the coming years.

Check out Mashable for more interesting insights on how and why Baby Boomers are adopting Facebook.

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