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Wednesday, 08 September 2010
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Branding

Detailed Analysis is Only the Start
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Because the Internet makes everything you do and say transparent to all of your stakeholders, we start all projects with a detailed analysis of your brand and how it is differentiated in the marketplace. Carefully architected brands were once only considered by consumer products.

But now, EVERY business and institution needs to manage its brand to maximize it sales effectiveness, marketing ROI and asset value.

Web, Social Media & SEO

Have a Direct Impact on Your Customers
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Sure, more money is still spent on traditional marketing than Internet marketing, but no one can deny the power of a strong website, the ease of finding it and communities of your clients speaking to you, your employees, your other clients and probably even your competitors.

How well you do this will have a direct impact on your sales, opportunities and relationships you build.

Marketing 2.0

Be "Marketing Agnostic"
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So with your brand and web strategy heading in the right direction, now how do you leverage it at the lowest possible cost? In today’s new marketing world, there is no one tool you are going to use to accomplish your goal. In fact, you will likely use many tools -- all requiring different skills -- to reach your audience in ways they want to be reached. We think agencies need to be "marketing agnostic" so we can recommend what is best for our clients... not what is best for us.

Twist St. Louis Blog

Frequent blog posts by leading branding, web, social media, SEO, PR and integrated marketing experts.

Jun 25
2010

Flock - The Social Media Web Browser

Posted by: Kyla Strawhacker in Web 2.0

Tagged in: Social Media

We have so many different profiles to manage, right?  There's Facebook, Linked In, Twitter, MySpace, Picasa, Flickr - the list goes on and on.  Remembering to check all these various profiles, update them, heck, even recall that you have them is a daunting task.  Meet the answer (well, part of the solution at least) to your social networking problems: Flock.

You may or may not have heard of Flock, but in a nutshell, Flock is a souped-up web browser which allows you to keep abreast of what's happening in your virtual social world and micro-manage it like never before.  There are all sorts of handy toolbars that allow you to easily manage your social network accounts, edit/ update your blog, track and share photos, and check on friends.  It's really amazing. 

 Now just imagine what could happen when pairing up this sort of technology and account management with a business.  The possibilities for connecting with fans, customers, and other people who could become loyal consumers are virtually endless - and with a tool so effortless compared to the normal hassle today of going to each account separately, just think how much time could be saved, too!  Flock may just be the social networking answer every tech-savvy, (social) multi-tasker has been waiting for.

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