Twiststl

Sunday, 05 September 2010

Industry Leadership in 30 days

You hear stories regularly about websites taking months to build. Well, our clients are frequently up and running in 30 days. Our teams study your industry, recommend site designs, customize design and functionality, and work 24 hours a day to get your site done faster, better and cheaper.

Websites Key to Social Media

If Social Media is part of your marketing strategy in 2010, look carefully at your website first. Social media can really drive traffic to your site, and before you start driving people there, make sure you have something to show them, sell them, interact with, etc.

Our New TV Show on Social Media

To meet the demand of “The Fortune 5-Million” who have the need for marketing services, but not the budget, we have launched TheSocialMediaShow.tv. Our premise is simple…to show our viewers the latest and greatest (or latest and worst) of what the social media world has to offer. Tune in for our upcoming episodes.

Lease Your Website

If it makes sense to you to lease your car, you may want to lease your website. It will cost you less upfront, and it will be updated regularly, and the technology it was built on will be upgraded regularly. And like a car, you get a better site, always have the latest and greatest technology and spend less.

Branding

Detailed Analysis is Only the Start

Because the Internet makes everything you do and say transparent to all of your stakeholders, we start all projects with a detailed analysis of your brand and how it is differentiated in the marketplace. Carefully architected brands were once only considered by consumer products.

But now, EVERY business and institution needs to manage its brand to maximize it sales effectiveness, marketing ROI and asset value.

Web, Social Media & SEO

Have a Direct Impact on Your Customers

Sure, more money is still spent on traditional marketing than Internet marketing, but no one can deny the power of a strong website, the ease of finding it and communities of your clients speaking to you, your employees, your other clients and probably even your competitors.

How well you do this will have a direct impact on your sales, opportunities and relationships you build.

Marketing 2.0

Be "Marketing Agnostic"

So with your brand and web strategy heading in the right direction, now how do you leverage it at the lowest possible cost? In today’s new marketing world, there is no one tool you are going to use to accomplish your goal. In fact, you will likely use many tools -- all requiring different skills -- to reach your audience in ways they want to be reached. We think agencies need to be "marketing agnostic" so we can recommend what is best for our clients... not what is best for us.

Twist St. Louis Blog

Frequent blog posts by leading branding, web, social media, SEO, PR and integrated marketing experts.

Jul 12

2010

Google Me - Facebook's Newest Competition?

Posted by: in Web 2.0 on Jul 12, 2010

Tagged in: Web 2.0

Facebook is the reigning lord and master of social networking sites, right? Nothing can compare to it, correct? Well it might not be that way for much longer.

This is still an unconfirmed rumor, but Saturday June 26th, Digg founder Kevin Rose tweeted on Twitter that Google plans on launching "Google Me" in the very near future. Of course you can't say much with just 101 characters, but tech geeks worldwide took this nebulous quote and ran with it. Since then the most agreed upon idea is that Google is planning to expand the Google Profiles part of itself.

Right now Google Profiles represent how you appear on Google, and they don't contain a lot of info. But think of the possibilities with the amount of data that Google already has on you based on the apps you use. Aggregating all that info into a social networking experience would be a piece of cake for Google. And to add fuel to the rumor that's spread like wildfire on the Internet, Rick Klau, the developer who built the now defunct Google Buzz (Google's first social networking attempt) has been tapped to overhaul Google Profiles. If that's not an indicator of things to come, I don't know what is.

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I'll wait and see...
written by Chris Kirk, July 13, 2010

Google, up to this point, has tried social networking before (Orkut, Friend Connect, Profiles, Buzz) and not one of them has moved the needle. I have to believe that Facebook is more "aware" of this effort than "shaking in their boots." Guess we'll see...