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Jul 27
2010
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iAds - Soon Even Your iPhone Will Have CommercialsPosted by: in Marketing on Jul 27, 2010 Tagged in: Web 2.0
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Look out iPhone owners, you won't be ad free when you're surfing from your phone for much longer. As of July 1st, iPhone's first iAds will be launched. The ads could signify the next generation of digital advertising because they will load when a device is synched eliminating download time, use rich targeting for each user taking into account location and iTunes preferences, and deliver the high emotive quality of television ads with the interactivity of existing website marketing. Many of the marketers that have signed on to advertise with iAds won't be ready for the roll out though. Apple is handling all technical production of the iAds and it takes 6 to 8 weeks after the creative concept has been submitted for the actual ad to be created that is suitable for the iPhone and, in November, the iPad.
Although Apple is charging the highest mobile marketing prices ever, there is a large incentive to bite the bullet and pay for it. The incentive is getting to work with Apple directly, which has assigned its own creative and technical professionals on the job, in addition to the staff of its newly-acquired mobile and networks production shop, Quattro Wireless. Being able to directly align your brand with that little Apple logo could mean big returns in the future.
Only time will tell if this really is the next step in digital marketing with Apple, but something tells me if it's not the whole answer, it will at least be a part of it.
