Twiststl

Wednesday, 08 September 2010
Decrease font size Reset font size Increase font size

Branding

Detailed Analysis is Only the Start
Sample Image

Because the Internet makes everything you do and say transparent to all of your stakeholders, we start all projects with a detailed analysis of your brand and how it is differentiated in the marketplace. Carefully architected brands were once only considered by consumer products.

But now, EVERY business and institution needs to manage its brand to maximize it sales effectiveness, marketing ROI and asset value.

Web, Social Media & SEO

Have a Direct Impact on Your Customers
Sample Image

Sure, more money is still spent on traditional marketing than Internet marketing, but no one can deny the power of a strong website, the ease of finding it and communities of your clients speaking to you, your employees, your other clients and probably even your competitors.

How well you do this will have a direct impact on your sales, opportunities and relationships you build.

Marketing 2.0

Be "Marketing Agnostic"
Sample Image

So with your brand and web strategy heading in the right direction, now how do you leverage it at the lowest possible cost? In today’s new marketing world, there is no one tool you are going to use to accomplish your goal. In fact, you will likely use many tools -- all requiring different skills -- to reach your audience in ways they want to be reached. We think agencies need to be "marketing agnostic" so we can recommend what is best for our clients... not what is best for us.

Twist St. Louis Blog

Frequent blog posts by leading branding, web, social media, SEO, PR and integrated marketing experts.

Apr 29
2010

iPhone Debacle Sparks Debate for Company Bloggers

Posted by: in Marketing

As the world waits for the release of the fourth generation iPhone, we have been far more interested in the controversy that the leaked photos and subsequent raid of Gizmodo blogger Jason Chen has drummed up. So just a little back story—an Apple software engineer in California forgot his iPhone OS 4.0 at a bar. A patron that found the phone then sold it to a Gizmodo blogger who released photos of the phone.

 

All of this has led people to question whether or not bloggers should be protected under reporter privilege. We think this is a particularly interesting question given that more and more people are blogging every day. Should they all be protected by the same laws that reporters are? Moreover, companies around the world (ourselves included) are using blogs to provide customers and potential customers with timely, useful information. While people are certainly turning to blogs to receive news and insight on topics of interest, they are also being used for more overtly commercial purposes. So where does that leave the individuals that have become bloggers for their companies? The ways that businesses and marketers reach their target audiences continues to grow and evolve. As we capitalize on new media as a way to reach consumers, it’s important to remember that though the technology exists, the world hasn’t necessarily figured out just how to deal with it.


If you haven’t been following the iPhone OS 4.0 debacle, check out Fast Company’s recap of the saga. If you’re more interested in the implications of reporter privilege for bloggers, this article might be more your speed.

Comments (0)Add Comment

Write comment

busy

Newest Projects

left direction
Companion
Check out the new Companion website, blog and Crumb Alliance community and let us know if we can build one just like it for you   ...
right direction

Dancing at work

Drew and Hailee break it down at the office

#000000

Our Backyard

Twisters at the new office, checking out our beautiful new backyard

#000000

Twist Party

The team poses for a group shot at the holiday party

#000000

Sage

Our staff puppy dog, Sage. Working hard.

#000000

Green Screen

Staff members in front of the green screen for a photo shoot

#000000

Leisurely reading...

Jocelyn taking a peek at the Vital Voice

#000000
thumbnailthumbnailthumbnailthumbnailthumbnailthumbnail
You must have the Adobe Flash Player installed to view this player.
Sign Up For twist merchdise
You are here: Home iPhone Debacle Sparks Debate for Company Bloggers

Website Grader

Sign up for access to the latest news, events and discounts on our clients products and services: