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Jun 09
2010
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Long Tail Marketing - Use All the Data Out There EffectivelyPosted by: in Web 2.0 on Jun 09, 2010 Tagged in: Marketing
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We understand that with the inundation of e-mails most people recieve on a daily basis, it's no wonder that we're becoming pickier about which ones we'll devote our precious time to opening and reading. With the wealth of personal information, tastes and preferences available for everyone to see on the Internet now through blogs, social networking sites, and more, there's no excuse for marketers not to more carefully target different products to different consumer segments. Behavioral researchers say that if large and small companies really utilized this data and segmented their message and audience, they could greatly improve their results and ROI, according to this article from Business Wire.
Sure, bigger companies and larger brands have more money and manpower to throw at this kind of detailed targeting, but smaller companies and local brands shouldn't overlook this valuable opportunity. Long Tail Marketing a technique to increase sales while decreasing the
cost per sale by developing and selling to thousands of niche markets, could be very profitable for smaller businesses offering unique products. It's something every company can get in on regardless of size because of how connected everyone is now due to the Internet. The implications and possibility for high returns are huge. This new report has been released by e-Dialog, and along with the key findings, provides hints and solutions to more effectively target these potential customers and get the greatest response from the extra efforts. Check it out and see what it could do for your business.
