Twiststl

Wednesday, 08 September 2010

Websites Key to Social Media

If Social Media is part of your marketing strategy in 2010, look carefully at your website first. Social media can really drive traffic to your site, and before you start driving people there, make sure you have something to show them, sell them, interact with, etc.

Our New TV Show on Social Media

To meet the demand of “The Fortune 5-Million” who have the need for marketing services, but not the budget, we have launched TheSocialMediaShow.tv. Our premise is simple…to show our viewers the latest and greatest (or latest and worst) of what the social media world has to offer. Tune in for our upcoming episodes.

Industry Leadership in 30 days

You hear stories regularly about websites taking months to build. Well, our clients are frequently up and running in 30 days. Our teams study your industry, recommend site designs, customize design and functionality, and work 24 hours a day to get your site done faster, better and cheaper.

Lease Your Website

If it makes sense to you to lease your car, you may want to lease your website. It will cost you less upfront, and it will be updated regularly, and the technology it was built on will be upgraded regularly. And like a car, you get a better site, always have the latest and greatest technology and spend less.

Branding

Detailed Analysis is Only the Start

Because the Internet makes everything you do and say transparent to all of your stakeholders, we start all projects with a detailed analysis of your brand and how it is differentiated in the marketplace. Carefully architected brands were once only considered by consumer products.

But now, EVERY business and institution needs to manage its brand to maximize it sales effectiveness, marketing ROI and asset value.

Web, Social Media & SEO

Have a Direct Impact on Your Customers

Sure, more money is still spent on traditional marketing than Internet marketing, but no one can deny the power of a strong website, the ease of finding it and communities of your clients speaking to you, your employees, your other clients and probably even your competitors.

How well you do this will have a direct impact on your sales, opportunities and relationships you build.

Marketing 2.0

Be "Marketing Agnostic"

So with your brand and web strategy heading in the right direction, now how do you leverage it at the lowest possible cost? In today’s new marketing world, there is no one tool you are going to use to accomplish your goal. In fact, you will likely use many tools -- all requiring different skills -- to reach your audience in ways they want to be reached. We think agencies need to be "marketing agnostic" so we can recommend what is best for our clients... not what is best for us.

Twist St. Louis Blog

Frequent blog posts by leading branding, web, social media, SEO, PR and integrated marketing experts.

Jun 21

2010

Mass Mingling

Posted by: in Web 2.0 on Jun 21, 2010

Tagged in: Web 2.0

Never heard of "Mass Mingling"? That's okay; it's a new term developed to describe the phenomenon of how people are now living large parts of their lives online and connecting with people from all over the world through these virtual networks. In addition, they are bringing online activities to the real world through the use of GPS and mobile online access.

Consumer insights firm trendwatching.com has published the study, which highlights three drivers of the "Mass Mingling" rise: the first being that people love to connect and with the ease of technology, we can now connect to people of similar minds all across the globe with a greater depth than ever before. The second driver is many "real world" events are now occuring due to Mass Mingling: concerts, festivals, retail events, parties, etc. Mobile online devices make it easy to stay online while moving in the real world at the same time. And the third and final driver of the trend is the all-encompassing layer of information on top of everything that is turning "connecting" from a sit-down activity into an "on-the-go" activity with the rise of mobile Internet.

How could marketers capitalize on this new trend? We advise trying to create products or services to facilitate connecting people, helping them travel to or participate in real-world meet-up events. And if your brand or company hasn't yet developed an online presence (or you're online and haven't developed a real world presence), get on it! With more and more people "Mass Mingling" the chance to gather more customers is enormous.

And Twist could help you to do it - be it in the form of a blog, a website design (or redesign), or more. Check out our website to see what we can really do.

[ Back ]

Set as favorite

Bookmark

Email this

Comments (0) Add Comment