Twiststl

A few years ago people spoke of web video as the next big thing in marketing, but it’s actually taken quite some time to catch on. Nevertheless, web video has become an important component of the marketing plans for many businesses. With what seems like the universal adoption of smart phones, it seems inevitable that businesses will make use of them to reach out to their target market. Mobile marketing has become a hot topic of discussion lately, though like web video it will probably take some time for marketers to figure how to do it most effectively.

Because of the limitations of even the most advanced smart phone, mainly their size and speed (or lack thereof) when using the internet, it’s unlikely that mobile marketing will take the form of advertising as we see on websites right now. We believe that mobile marketing, like most other forms of advertising, will work best if it’s interactive. In the marketing game, it’s the pushers that lose. Consumers want to be able to search and pull information in, not have it pushed at them from all angles.  This means that web developers will need to make sure that sites are optimized for location so that people can search and receive information that’s relevant to where they are. There are tremendous opportunities for local businesses to take advantage of the customizability of mobile web apps and make sure that their information is being found by people in the areas surrounding their business. Maybe the best way to think about it would be a hybrid between Groupon and Yelp with a GPS.

But the question still remains, will people respond to marketing through their phones and other mobile devices? We’re anxious to see what form mobile marketing will take. Check out this article on Brandweek and see what some companies are currently doing to enhance their mobile marketing strategies.