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Sep 30
2009
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In this awful economy, it seems every news organization is letting people go, reducing sections or programs, and having a few people doing the jobs of many. What was once considered taboo in news, media are now blurring the lines between editorial and advertising. Want to be featured in an afternoon news program? It's for sale. Need an article about your new restaurant? No problem, but it may cost you. From a marketers point of view, there are fewer options than last year. But, here's the silver lining...media who would have never considered your story in the past may do it now. It just may cost you a little.
