Twiststl

Friday, 30 July 2010

Industry Leadership in 30 days

You hear stories regularly about websites taking months to build. Well, our clients are frequently up and running in 30 days. Our teams study your industry, recommend site designs, customize design and functionality, and work 24 hours a day to get your site done faster, better and cheaper.

Our New TV Show on Social Media

To meet the demand of “The Fortune 5-Million” who have the need for marketing services, but not the budget, we have launched TheSocialMediaShow.tv. Our premise is simple…to show our viewers the latest and greatest (or latest and worst) of what the social media world has to offer. Tune in for our upcoming episodes.

Websites Key to Social Media

If Social Media is part of your marketing strategy in 2010, look carefully at your website first. Social media can really drive traffic to your site, and before you start driving people there, make sure you have something to show them, sell them, interact with, etc.

Lease Your Website

If it makes sense to you to lease your car, you may want to lease your website. It will cost you less upfront, and it will be updated regularly, and the technology it was built on will be upgraded regularly. And like a car, you get a better site, always have the latest and greatest technology and spend less.

Branding

Detailed Analysis is Only the Start

Because the Internet makes everything you do and say transparent to all of your stakeholders, we start all projects with a detailed analysis of your brand and how it is differentiated in the marketplace. Carefully architected brands were once only considered by consumer products.

But now, EVERY business and institution needs to manage its brand to maximize it sales effectiveness, marketing ROI and asset value.

Web, Social Media & SEO

Have a Direct Impact on Your Customers

Sure, more money is still spent on traditional marketing than Internet marketing, but no one can deny the power of a strong website, the ease of finding it and communities of your clients speaking to you, your employees, your other clients and probably even your competitors.

How well you do this will have a direct impact on your sales, opportunities and relationships you build.

Marketing 2.0

Be "Marketing Agnostic"

So with your brand and web strategy heading in the right direction, now how do you leverage it at the lowest possible cost? In today’s new marketing world, there is no one tool you are going to use to accomplish your goal. In fact, you will likely use many tools -- all requiring different skills -- to reach your audience in ways they want to be reached. We think agencies need to be "marketing agnostic" so we can recommend what is best for our clients... not what is best for us.

Twist St. Louis Blog

Frequent blog posts by leading branding, web, social media, SEO, PR and integrated marketing experts.

Feb 10

2010

Obama Understands the Power of Google

Posted by: Craig Kaminer in Marketing on Feb 10, 2010

Tagged in: Social Media

Understanding your audience and how to reach them is important for any person or business trying to convey a message, but successfully doing so is particularly difficult—especially when your target audience is the entire country. President Obama’s February 1^st Q&A session, which streamed live on YouTube and the White House Web site, proved that Obama truly understands how to use social media to bypass traditional media outlets and reach audiences directly.

Obama is no stranger to social media. During his 2008 campaign, he leveraged online social networks to raise $55 million in the month of February alone. Although his web address followed closely on the heels of the State of the Union Address, it’s clear that Obama understands the different opportunities afforded by each media outlet. Answering questions on YouTube allowed the President to tell the public exactly what he wanted to without any editing or analysis. His words weren’t reduced to sound bites chosen by CNN or another network. Audiences that viewed the live session and those that Google it from here on out will hear exactly what Obama wanted them to.

The way that people get information has completely changed, and Obama and his advisors get that. Rather than sitting back and allowing the media to feed them the information that they see fit, people are seeking information out for themselves. Individuals that understand this shift wield immense power as they are able to shape the available body of knowledge. A few years ago it would have been incredibly difficult for the average citizen to obtain a full transcript or video of a presidential address; but now, as clichéd as it sounds, the internet has put that kind of information at people’s fingertips. Obama’s web address and the channel he’s created on YouTube will ensure that when people Google him, they’ll hear the message he wanted to convey.

At the end of the day, it’s not the sound bite that runs today or the next few days that matters, it’s the recorded interviews and transcripts that will live in perpetuity.

Check out BusinessWeek for more information on President Obama's address.

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