Twiststl

Sunday, 05 September 2010

Lease Your Website

If it makes sense to you to lease your car, you may want to lease your website. It will cost you less upfront, and it will be updated regularly, and the technology it was built on will be upgraded regularly. And like a car, you get a better site, always have the latest and greatest technology and spend less.

Our New TV Show on Social Media

To meet the demand of “The Fortune 5-Million” who have the need for marketing services, but not the budget, we have launched TheSocialMediaShow.tv. Our premise is simple…to show our viewers the latest and greatest (or latest and worst) of what the social media world has to offer. Tune in for our upcoming episodes.

Websites Key to Social Media

If Social Media is part of your marketing strategy in 2010, look carefully at your website first. Social media can really drive traffic to your site, and before you start driving people there, make sure you have something to show them, sell them, interact with, etc.

Industry Leadership in 30 days

You hear stories regularly about websites taking months to build. Well, our clients are frequently up and running in 30 days. Our teams study your industry, recommend site designs, customize design and functionality, and work 24 hours a day to get your site done faster, better and cheaper.

Branding

Detailed Analysis is Only the Start

Because the Internet makes everything you do and say transparent to all of your stakeholders, we start all projects with a detailed analysis of your brand and how it is differentiated in the marketplace. Carefully architected brands were once only considered by consumer products.

But now, EVERY business and institution needs to manage its brand to maximize it sales effectiveness, marketing ROI and asset value.

Web, Social Media & SEO

Have a Direct Impact on Your Customers

Sure, more money is still spent on traditional marketing than Internet marketing, but no one can deny the power of a strong website, the ease of finding it and communities of your clients speaking to you, your employees, your other clients and probably even your competitors.

How well you do this will have a direct impact on your sales, opportunities and relationships you build.

Marketing 2.0

Be "Marketing Agnostic"

So with your brand and web strategy heading in the right direction, now how do you leverage it at the lowest possible cost? In today’s new marketing world, there is no one tool you are going to use to accomplish your goal. In fact, you will likely use many tools -- all requiring different skills -- to reach your audience in ways they want to be reached. We think agencies need to be "marketing agnostic" so we can recommend what is best for our clients... not what is best for us.

Twist St. Louis Blog

Frequent blog posts by leading branding, web, social media, SEO, PR and integrated marketing experts.

Jul 20

2010

Optimizing Your Website for Search Engine Marketing

Posted by: Kyla Strawhacker in Web 2.0 on Jul 20, 2010

Tagged in: Web 2.0

SEM is a complex equation that includes search engine optimization (SEO), paid advertising, and contextual ads to push a website to the top of the search engine results pages.

There are a number of ways to increase the chances your website will pop up during a random search. One is to cross link between pages of the same website to increase the number of links back to the main page. Another technique is to include keywords in the title and the content of the website. Doing this increases the chances that whenever those keywords are randomly searched, the website will be listed in the search engine results. And the more times the keywords are referenced, the better your chances of having your website listed higher in the results. If you have extra money to spend, you can also purchase links and keywords so your website will be displayed at the top of search engine pages under the "Paid Sponsors" title.

If all the things listed above overwhelm you, make your head spin, or you just don't have any idea what I was just talking about, think about contacting the professionals here at Twist. We specialize in Web 2.0, Social Media and SEO, among other things, and we'd be happy to get you started or give you full service and completely manage your SEM for you. Check out our website to see more examples of what we can do at www.twiststl.com and contact us at This e-mail address is being protected from spambots. You need JavaScript enabled to view it to learn how we can help your business.

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