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Jul 20
2010
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Optimizing Your Website for Search Engine MarketingPosted by: in Web 2.0 on Jul 20, 2010 Tagged in: Web 2.0
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SEM is a complex equation that includes search engine optimization (SEO), paid advertising, and contextual ads to push a website to the top of the search engine results pages.
There are a number of ways to increase the chances your website will pop up during a random search. One is to cross link between pages of the same website to increase the number of links back to the main page. Another technique is to include keywords in the title and the content of the website. Doing this increases the chances that whenever those keywords are randomly searched, the website will be listed in the search engine results. And the more times the keywords are referenced, the better your chances of having your website listed higher in the results. If you have extra money to spend, you can also purchase links and keywords so your website will be displayed at the top of search engine pages under the "Paid Sponsors" title.
If all the things listed above overwhelm you, make your head spin, or you just don't have any idea what I was just talking about, think about contacting the professionals here at Twist. We specialize in Web 2.0, Social Media and SEO, among other things, and we'd be happy to get you started or give you full service and completely manage your SEM for you. Check out our website to see more examples of what we can do at www.twiststl.com and contact us at This e-mail address is being protected from spambots. You need JavaScript enabled to view it to learn how we can help your business.
