Twiststl

Friday, 10 September 2010

Our New TV Show on Social Media

To meet the demand of “The Fortune 5-Million” who have the need for marketing services, but not the budget, we have launched TheSocialMediaShow.tv. Our premise is simple…to show our viewers the latest and greatest (or latest and worst) of what the social media world has to offer. Tune in for our upcoming episodes.

Lease Your Website

If it makes sense to you to lease your car, you may want to lease your website. It will cost you less upfront, and it will be updated regularly, and the technology it was built on will be upgraded regularly. And like a car, you get a better site, always have the latest and greatest technology and spend less.

Websites Key to Social Media

If Social Media is part of your marketing strategy in 2010, look carefully at your website first. Social media can really drive traffic to your site, and before you start driving people there, make sure you have something to show them, sell them, interact with, etc.

Industry Leadership in 30 days

You hear stories regularly about websites taking months to build. Well, our clients are frequently up and running in 30 days. Our teams study your industry, recommend site designs, customize design and functionality, and work 24 hours a day to get your site done faster, better and cheaper.

Branding

Detailed Analysis is Only the Start

Because the Internet makes everything you do and say transparent to all of your stakeholders, we start all projects with a detailed analysis of your brand and how it is differentiated in the marketplace. Carefully architected brands were once only considered by consumer products.

But now, EVERY business and institution needs to manage its brand to maximize it sales effectiveness, marketing ROI and asset value.

Web, Social Media & SEO

Have a Direct Impact on Your Customers

Sure, more money is still spent on traditional marketing than Internet marketing, but no one can deny the power of a strong website, the ease of finding it and communities of your clients speaking to you, your employees, your other clients and probably even your competitors.

How well you do this will have a direct impact on your sales, opportunities and relationships you build.

Marketing 2.0

Be "Marketing Agnostic"

So with your brand and web strategy heading in the right direction, now how do you leverage it at the lowest possible cost? In today’s new marketing world, there is no one tool you are going to use to accomplish your goal. In fact, you will likely use many tools -- all requiring different skills -- to reach your audience in ways they want to be reached. We think agencies need to be "marketing agnostic" so we can recommend what is best for our clients... not what is best for us.

Twist St. Louis Blog

Frequent blog posts by leading branding, web, social media, SEO, PR and integrated marketing experts.

Jan 13

2010

Red Cross Raises $1,000,000+ for Haiti Through Text Message Campaign

Posted by: Craig Kaminer in Marketing on Jan 13, 2010

Tagged in: News You Ought to Know About

We’ve just confirmed that the Red Cross has already raised more than $800,000 for Haiti through their $10 text message donation initiative (text “Haiti” to 90999), which is backed by the United States State Department.

Susan Watson, director of marketing and visibility for the Red Cross, tells us that they’re getting reports every half hour with the latest donation numbers, and the current total — as of 4:30 p.m. EST — is greater than $800,000 for text message donations alone. Watson says, “The needs are so tremendous in Haiti, and we are honored that people continue to give to the American Red Cross. Raising this amount of money, $10 at time, is a true testament to the American spirit.”

The Red Cross’s involvement in the relief effort is to be commended. Not only did it immediately set up the simplest donation method possible, but its social media presence and outreach, when combined with the State Department’s involvement, has turned this into a viral funding initiative, topping Twitter trends and inspiring action. The Red Cross is also contributing an initial $1 million from the International Response Fund.

If you want to help the cause you can text “Haiti” to 90999 to send a $10 donation to the Red Cross. There’s also this collection of organizations that are accepting donations online.