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Friday, 30 July 2010

Our New TV Show on Social Media

To meet the demand of “The Fortune 5-Million” who have the need for marketing services, but not the budget, we have launched TheSocialMediaShow.tv. Our premise is simple…to show our viewers the latest and greatest (or latest and worst) of what the social media world has to offer. Tune in for our upcoming episodes.

Websites Key to Social Media

If Social Media is part of your marketing strategy in 2010, look carefully at your website first. Social media can really drive traffic to your site, and before you start driving people there, make sure you have something to show them, sell them, interact with, etc.

Industry Leadership in 30 days

You hear stories regularly about websites taking months to build. Well, our clients are frequently up and running in 30 days. Our teams study your industry, recommend site designs, customize design and functionality, and work 24 hours a day to get your site done faster, better and cheaper.

Lease Your Website

If it makes sense to you to lease your car, you may want to lease your website. It will cost you less upfront, and it will be updated regularly, and the technology it was built on will be upgraded regularly. And like a car, you get a better site, always have the latest and greatest technology and spend less.

Branding

Detailed Analysis is Only the Start

Because the Internet makes everything you do and say transparent to all of your stakeholders, we start all projects with a detailed analysis of your brand and how it is differentiated in the marketplace. Carefully architected brands were once only considered by consumer products.

But now, EVERY business and institution needs to manage its brand to maximize it sales effectiveness, marketing ROI and asset value.

Web, Social Media & SEO

Have a Direct Impact on Your Customers

Sure, more money is still spent on traditional marketing than Internet marketing, but no one can deny the power of a strong website, the ease of finding it and communities of your clients speaking to you, your employees, your other clients and probably even your competitors.

How well you do this will have a direct impact on your sales, opportunities and relationships you build.

Marketing 2.0

Be "Marketing Agnostic"

So with your brand and web strategy heading in the right direction, now how do you leverage it at the lowest possible cost? In today’s new marketing world, there is no one tool you are going to use to accomplish your goal. In fact, you will likely use many tools -- all requiring different skills -- to reach your audience in ways they want to be reached. We think agencies need to be "marketing agnostic" so we can recommend what is best for our clients... not what is best for us.

Twist St. Louis Blog

Frequent blog posts by leading branding, web, social media, SEO, PR and integrated marketing experts.

Mar 03

2010

ROI in the World of Social Media

Posted by: Erin Husband in Marketing on Mar 03, 2010

Tagged in: Social Media

As social media marketing becomes a bigger and more important component of businesses’ marketing strategies, many people have started questioning how it is possible to measure the return on investment of social media efforts. Measuring the ROI of social media endeavors is not as simple as counting the number of followers, fans, or friends you have. It involves a combination of things that indicate the level of engagement of the people that are a part of your network. The success of your Facebook, Twitter or Linkedin pages are really gauged by their ability to drive traffic to your company’s website.

In recent posts, we have talked about the importance of having frequently updated content on your website. While interesting, new content draws vistiors, providing the option to purchase products and services is the best way to measure the ROI of your website and social media. Your website will capture the attention of people that are already interested in you and your business, but where you will see a payoff is in the response to the products, insights, and services that you have for sale. It is essential that everyone sell something on their website.

Twitter and Facebook are quickly becoming two of the top online referral sources, and if used to their full potential they can easily be your number one referral sources. The process of referrals has had a long evolution starting in the dark ages of word of mouth, progressing to business cards, and eventually search engines. The evolution of social media has made the process of referring friends, family and colleagues to useful information even easier than using Google or Yahoo because people don’t have to seek out the information, they just happen across it while keeping in touch with the people within their network.

Driving interest among interested audiences is the number one goal of your social media efforts, and while you can track the number of hits you’re getting through Google analytics, what is really important is the level of engagement that your status posts and updates elicit. People that are actively engaged will retweet and repost ineresting information and essentially become part of your public relations and marketing network.

For more insights on social media ROI, check out this article on Mashable.

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