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Apr 08
2010
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Every retailer’s dream is to have a steady flow of people buying their products. One of the best ways to accomplish this is to draw consumers to a retailer’s website, get them to purchase their products, and then convince that customer to keep coming back for more. As one of the top internet referral sources, social media is one of the most effective ways to push people to websites and keep them on it once they’re there. With the right content and video, you can keep people interested without being overly commercial. This video we did for our client Store Supply Warehouse featuring boutique owner Laurie is a great example of a business providing content that is useful to its viewers and shows potential customers what they have to offer.
As a marketing company based in the “Show-Me” State, we strongly believe that businesses should show their customers how great they are, not just tell them. One of the best ways to do that is through video. All it takes is a few minutes and a web camera to give your clients product demonstrations that will make them want to purchase your products or services. Once you’ve created your videos and uploaded them to YouTube and your website, social networking sites are some of the best ways to drive interest in your videos and get viewers to share them.
Web video is a great way to allow consumers to decide for themselves that your product is the best around. However, if they don’t help drive sales web videos are inconsequential to your business’ success. Any videos that you produce and post shouldn’t solely be entertainment, they should provide useful information that attracts and interests your target audience, gets them to respond, and eventually persuades them to buy from you.
Say you sell module furniture. Creating useful videos with assembly directions and tips on how to care for and clean the furniture will help turn one time customers into customers for life. The Twist team is dedicated to helping businesses tell their stories. Let us know if you’ve got a story that you’d like to share through video.
