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Mar 25
2010
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Marketing is an ever evolving discipline. The most effective strategies of today might not be a success in tomorrow’s market. We’ve seen how direct mail has given way to email marketing as people spend more time in front of their computers, and over the last few years email marketing has grown exponentially. However, its novelty has worn off and its effectiveness is starting to wane.
In our last post on email marketing, we shared some tips on what makes a successful campaign. Making sure that you don’t end up in people’s junk mail folders is key. Building lists of users that are interested in your products, services, and insight is the best way to ensure that your time and energy pay off. If the emails you send are being marked as spam, getting bounced back, or large numbers of users are unsubscribing, you may as well abandon your email marketing efforts altogether. Building a community of consumers that want to stay informed about what you’re doing is essential, and a strong social media presence is great way to do that because social media is all about building connections. If you are able to build interactive relationships with your customers using social media and connect with people that are interested in what you have to offer, not only will they open your emails, they will read them, explore the links, and share them with friends and family.
Check out Brandweek and read more on how social media is boosting the success of email marketing.
