Twiststl

Wednesday, 08 September 2010

Lease Your Website

If it makes sense to you to lease your car, you may want to lease your website. It will cost you less upfront, and it will be updated regularly, and the technology it was built on will be upgraded regularly. And like a car, you get a better site, always have the latest and greatest technology and spend less.

Our New TV Show on Social Media

To meet the demand of “The Fortune 5-Million” who have the need for marketing services, but not the budget, we have launched TheSocialMediaShow.tv. Our premise is simple…to show our viewers the latest and greatest (or latest and worst) of what the social media world has to offer. Tune in for our upcoming episodes.

Websites Key to Social Media

If Social Media is part of your marketing strategy in 2010, look carefully at your website first. Social media can really drive traffic to your site, and before you start driving people there, make sure you have something to show them, sell them, interact with, etc.

Industry Leadership in 30 days

You hear stories regularly about websites taking months to build. Well, our clients are frequently up and running in 30 days. Our teams study your industry, recommend site designs, customize design and functionality, and work 24 hours a day to get your site done faster, better and cheaper.

Branding

Detailed Analysis is Only the Start

Because the Internet makes everything you do and say transparent to all of your stakeholders, we start all projects with a detailed analysis of your brand and how it is differentiated in the marketplace. Carefully architected brands were once only considered by consumer products.

But now, EVERY business and institution needs to manage its brand to maximize it sales effectiveness, marketing ROI and asset value.

Web, Social Media & SEO

Have a Direct Impact on Your Customers

Sure, more money is still spent on traditional marketing than Internet marketing, but no one can deny the power of a strong website, the ease of finding it and communities of your clients speaking to you, your employees, your other clients and probably even your competitors.

How well you do this will have a direct impact on your sales, opportunities and relationships you build.

Marketing 2.0

Be "Marketing Agnostic"

So with your brand and web strategy heading in the right direction, now how do you leverage it at the lowest possible cost? In today’s new marketing world, there is no one tool you are going to use to accomplish your goal. In fact, you will likely use many tools -- all requiring different skills -- to reach your audience in ways they want to be reached. We think agencies need to be "marketing agnostic" so we can recommend what is best for our clients... not what is best for us.

Twist St. Louis Blog

Frequent blog posts by leading branding, web, social media, SEO, PR and integrated marketing experts.

Jun 11

2010

Social Networking - Build Brand Loyalty

Posted by: in Web 2.0 on Jun 11, 2010

Tagged in: Marketing

We know, we know, social networking is where it's at. Or at least, that's what many companies who initially resisted the idea are beginning to realize. This isn't just some passing fad like Ugg Boots or Chia Pets - social networking is here to stay, and companies need to learn to take full advantage of it to build their customer loyalty.

An article written for LFPress highlights that successful marketers are able to reach consumers not just through their corporate websites, but also in the digital circles they travel in most often - the sites where they will sing a company's praises or spell its doom for poor service. Furthermore, ignoring this key aspect of PR could prove disastrous for a company by allowing no buzz about themseleves to be generated or, worse yet, allowing outsiders to negatively label the company. On the otherhand, a company that does build a strong presence online and responds to customers can create a community of followers with strong brand loyalty. If you're curious to see what people are saying about you (or not) on Twitter, check out http://www.search.twitter.com/ and for Facebook, www.youropenbook.org.

It doesn't matter if you've never made a Fan Page or Tweeted your business before, just get in there and start promoting, let people know you're out there. You're your own best salesman.

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