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Jun 11
2010
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We know, we know, social networking is where it's at. Or at least, that's what many companies who initially resisted the idea are beginning to realize. This isn't just some passing fad like Ugg Boots or Chia Pets - social networking is here to stay, and companies need to learn to take full advantage of it to build their customer loyalty.
An article written for LFPress highlights that successful marketers are able to reach consumers not just through their corporate websites, but also in the digital circles they travel in most often - the sites where they will sing a company's praises or spell its doom for poor service. Furthermore, ignoring this key aspect of PR could prove disastrous for a company by allowing no buzz about themseleves to be generated or, worse yet, allowing outsiders to negatively label the company. On the otherhand, a company that does build a strong presence online and responds to customers can create a community of followers with strong brand loyalty. If you're curious to see what people are saying about you (or not) on Twitter, check out http://www.search.twitter.com/ and for Facebook, www.youropenbook.org.
It doesn't matter if you've never made a Fan Page or Tweeted your business before, just get in there and start promoting, let people know you're out there. You're your own best salesman.
