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Friday, 30 July 2010
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Branding

Detailed Analysis is Only the Start
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Because the Internet makes everything you do and say transparent to all of your stakeholders, we start all projects with a detailed analysis of your brand and how it is differentiated in the marketplace. Carefully architected brands were once only considered by consumer products.

But now, EVERY business and institution needs to manage its brand to maximize it sales effectiveness, marketing ROI and asset value.

Web, Social Media & SEO

Have a Direct Impact on Your Customers
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Sure, more money is still spent on traditional marketing than Internet marketing, but no one can deny the power of a strong website, the ease of finding it and communities of your clients speaking to you, your employees, your other clients and probably even your competitors.

How well you do this will have a direct impact on your sales, opportunities and relationships you build.

Marketing 2.0

Be "Marketing Agnostic"
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So with your brand and web strategy heading in the right direction, now how do you leverage it at the lowest possible cost? In today’s new marketing world, there is no one tool you are going to use to accomplish your goal. In fact, you will likely use many tools -- all requiring different skills -- to reach your audience in ways they want to be reached. We think agencies need to be "marketing agnostic" so we can recommend what is best for our clients... not what is best for us.

Twist St. Louis Blog

Frequent blog posts by leading branding, web, social media, SEO, PR and integrated marketing experts.
Category >> Marketing
Jul 29
2010

Grow Your Business

Posted by Paige Niedringhaus in Marketing

 So!  You've just started your own business.  Congratulations... now what?  That moment of relief once you've finally launched your own business can be quickly replaced with, "Now how do I stay in business?"  Dina Kaplan, co-founder of Blip.tv, shares some of her tips in a recent article for growing a small group of video bloggers to a site that thousands of users access to host and upload their shows to.

Jul 27
2010

iAds - Soon Even Your iPhone Will Have Commercials

Posted by Paige Niedringhaus in Web 2.0

Look out iPhone owners, you won't be ad free when you're surfing from your phone for much longer.  As of July 1st, iPhone's first iAds will be launched.  The ads could signify the next generation of digital advertising because they will load when a device is synched eliminating download time, use rich targeting for each user taking into account location and iTunes preferences, and deliver the high emotive quality of television ads with the interactivity of existing website marketing. 

Many of the marketers that have signed on to advertise with iAds won't be ready for the roll out though.  Apple is handling all technical production of the iAds and it takes 6 to 8 weeks after the creative concept has been submitted for the actual ad to be created that is suitable for the iPhone and, in November, the iPad. 

Jul 22
2010

What's Next for Location-Based Networks?

Posted by Paige Niedringhaus in Web 2.0

Have you ever heard of Gowalla or Foursquare?  In case you didn't know, they're location based networking tools enjoying a great deal of attention at the moment. It seems that everyone and their grandmother is jumping on the bandwagon of geo-location and the notion of "checking in." But as Yan David-Ehrlich points out in his article, we really need to decide what we want to accomplish with social media.

Jul 15
2010

Brand New Day

Posted by Paige Niedringhaus in Branding

A brand is living, breathing and moving. “Today’s brand represents a set of expectations, memories, stories, and relationships that when taken together account for a consumer’s decision to choose your product,” says Kate Leydon, founder of Ruby Room, The Style of Wellness, in Chicago. “If you’re represented by a symbol or mark and that’s it, you’re missing out. You are yesterday’s brand.”

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Newest Projects

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Companion
Check out the new Companion website, blog and Crumb Alliance community and let us know if we can build one just like it for you   ...
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Dancing at work

Drew and Hailee break it down at the office

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Our Backyard

Twisters at the new office, checking out our beautiful new backyard

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Twist Party

The team poses for a group shot at the holiday party

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Sage

Our staff puppy dog, Sage. Working hard.

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Green Screen

Staff members in front of the green screen for a photo shoot

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Leisurely reading...

Jocelyn taking a peek at the Vital Voice

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