Twiststl

We recently came across a New York Times article which discussed a new initiative being undertaken by a federal agency to educate children on how they interact with advertising and marketing on a daily basis. The course, designed for children in grades four through six, would basically be a simplified version of media literacy courses which are already taught in many high schools and colleges. Reading the article really got us thinking – if the people we are marketing to are becoming more knowledgeable about the ways marketers attempt to reach them, we need to continually be thinking of new and creative ways to reach consumers. Consumers are already critical of all of the information that is pushed toward them, and if more consumers are encouraged and taught how to think analytically about the advertising they encounter it seems inevitable that they will grow more critical and skeptical of the messages marketers are pushing. 

Lately, we’ve devoted the majority of our latest blog entries to discussions of social media, and the different social media websites that can help companies build their brands and market their products and services. We don’t want to give the impression that social media is all we do because Twist’s staff is comprised of a knowlegdable group of professionals with years of experience in marketing, public relations, branding, and web 2.0. But with all that experience under our belt we understand that in order to meet the needs of our clients we have to be ready and willing to adopt whatever practices are necessary to tell stories for our clients in the most compelling way possible, and right now one of the ways that we are best able to do that is through social media.

Won’t you join me next Thursday, April 22 when I will be part of a I.A.B.C.-St. Louis’ panel discussion on Lifestyle and Consumer Marketing in Today’s Economy? This will be a plated breakfast at the Frontenac Hilton with networking among business communicator professionals from some of St. Louis’ top companies and organizations.  Information on this event is below and you can register at this address: info@iabcstl.org

As you may or may not be aware, Earth Day is just around the corner. But we bet you didn’t know that this year is the 40th anniversary of the holiday. Efforts to make our lives more eco friendly by developing new ways to preserve the earth (think three R’s – reduce, reuse, recycle) have really ramped up in the last few years. We think this enthusiasm will help continue to boost the prominence of Earth Day and its message of environmental awareness. This year’s Earth Day is poised to be one of the biggest, most widely celebrated yet.