Twiststl

Friday, 10 September 2010

Lease Your Website

If it makes sense to you to lease your car, you may want to lease your website. It will cost you less upfront, and it will be updated regularly, and the technology it was built on will be upgraded regularly. And like a car, you get a better site, always have the latest and greatest technology and spend less.

Our New TV Show on Social Media

To meet the demand of “The Fortune 5-Million” who have the need for marketing services, but not the budget, we have launched TheSocialMediaShow.tv. Our premise is simple…to show our viewers the latest and greatest (or latest and worst) of what the social media world has to offer. Tune in for our upcoming episodes.

Industry Leadership in 30 days

You hear stories regularly about websites taking months to build. Well, our clients are frequently up and running in 30 days. Our teams study your industry, recommend site designs, customize design and functionality, and work 24 hours a day to get your site done faster, better and cheaper.

Websites Key to Social Media

If Social Media is part of your marketing strategy in 2010, look carefully at your website first. Social media can really drive traffic to your site, and before you start driving people there, make sure you have something to show them, sell them, interact with, etc.

Branding

Detailed Analysis is Only the Start

Because the Internet makes everything you do and say transparent to all of your stakeholders, we start all projects with a detailed analysis of your brand and how it is differentiated in the marketplace. Carefully architected brands were once only considered by consumer products.

But now, EVERY business and institution needs to manage its brand to maximize it sales effectiveness, marketing ROI and asset value.

Web, Social Media & SEO

Have a Direct Impact on Your Customers

Sure, more money is still spent on traditional marketing than Internet marketing, but no one can deny the power of a strong website, the ease of finding it and communities of your clients speaking to you, your employees, your other clients and probably even your competitors.

How well you do this will have a direct impact on your sales, opportunities and relationships you build.

Marketing 2.0

Be "Marketing Agnostic"

So with your brand and web strategy heading in the right direction, now how do you leverage it at the lowest possible cost? In today’s new marketing world, there is no one tool you are going to use to accomplish your goal. In fact, you will likely use many tools -- all requiring different skills -- to reach your audience in ways they want to be reached. We think agencies need to be "marketing agnostic" so we can recommend what is best for our clients... not what is best for us.

Twist St. Louis Blog

Frequent blog posts by leading branding, web, social media, SEO, PR and integrated marketing experts.

Marketing

Apr 08

2010

Show, Don't Tell

Posted by Craig Kaminer in Social Media

Every retailer’s dream is to have a steady flow of people buying their products. One of the best ways to accomplish this is to draw consumers to a retailer’s website, get them to purchase their products, and then convince that customer to keep coming back for more. As one of the top internet referral sources, social media is one of the most effective ways to push people to websites and keep them on it once they’re there. With the right content and video, you can keep people interested without being overly commercial. This video we did for our client Store Supply Warehouse featuring boutique owner Laurie is a great example of a business providing content that is useful to its viewers and shows potential customers what they have to offer.

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Apr 06

2010

Health Care Finds its Place in Social Media

Posted by in Social Media

It seems like everywhere you turn these days it’s impossible to escape conversations on health care and the health care reform bill. It’s not only all over the news, last week the health care reform bill came in third on What The Trend’s Top 10 List of hot Twitter topics. When social media first started to gain popularity, most people probably never thought it would become a forum for discussion and a news source for such an important and controversial topic. But nevertheless, the health care industry is finding its place in the world of social media.

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Apr 01

2010

Building Customer Loyalty With WebTV

Posted by Craig Kaminer in Social Media

Lately, we’ve been spotlighting some of our clients that we think have really knocked the ball out of the park with their internet videos and other social media efforts. Companion Bakery owner Josh Allen has made his series of Bread Guy Videos a great resource for clients looking to replicate some of the tasty meals they have at Companion.

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Mar 30

2010

Mobile Marketing: The Next Big Thing?

Posted by in Marketing

Image from Mashable.com A few years ago people spoke of web video as the next big thing in marketing, but it’s actually taken quite some time to catch on. Nevertheless, web video has become an important component of the marketing plans for many businesses. With what seems like the universal adoption of smart phones, it seems inevitable that businesses will make use of them to reach out to their target market. Mobile marketing has become a hot topic of discussion lately, though like web video it will probably take some time for marketers to figure how to do it most effectively.