Because the Internet makes everything you do and say transparent to all of your stakeholders, we start all projects with a detailed analysis of your brand and how it is differentiated in the marketplace. Carefully architected brands were once only considered by consumer products.
But now, EVERY business and institution needs to manage its brand to maximize it sales effectiveness, marketing ROI and asset value.
Sure, more money is still spent on traditional marketing than Internet marketing, but no one can deny the power of a strong website, the ease of finding it and communities of your clients speaking to you, your employees, your other clients and probably even your competitors.
How well you do this will have a direct impact on your sales, opportunities and relationships you build.
So with your brand and web strategy heading in the right direction, now how do you leverage it at the lowest possible cost? In today’s new marketing world, there is no one tool you are going to use to accomplish your goal. In fact, you will likely use many tools -- all requiring different skills -- to reach your audience in ways they want to be reached. We think agencies need to be "marketing agnostic" so we can recommend what is best for our clients... not what is best for us.
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Mar 26
2010
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Mar 25
2010
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Social Media Supports Email MarketingPosted by in Marketing |
Marketing is an ever evolving discipline. The most effective strategies of today might not be a success in tomorrow’s market. We’ve seen how direct mail has given way to email marketing as people spend more time in front of their computers, and over the last few years email marketing has grown exponentially. However, its novelty has worn off and its effectiveness is starting to wane.
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Mar 19
2010
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On my way to work this morning I heard a Weight Watchers ad for their “New Year’s” discount that they’re offering this spring. I’m not plugging the company or anything, but I have to say, it’s a great idea. Losing weight is probably one of the top New Year’s resolutions, but the number of people that successfully start their weight loss plan on January 1st is tiny because it’s so hard to get motivated to exercise when it’s cold and gray outside. What better time to start exercising than when spring has sprung. Warm, sunny weather makes everything seem more fun … even exercising.
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Mar 18
2010
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Google Falls Short of FacebookPosted by in Social Media |
If you’re not yet convinced of the importance of social media, the latest numbers from research firm Hitwise might convince you otherwise
. Last week Facebook’s homepage recorded 7.07 percent of all internet traffic, .04 percent more hits than Google received. The margin of difference may be a small one, but it’s not insignificant. The weekly figures are indicative of the shift in internet usage that’s taken place since the emergence of social media sites. People are less interested in surfing the web and more interested in connecting with other people.
Drew and Hailee break it down at the office
Twisters at the new office, checking out our beautiful new backyard
The team poses for a group shot at the holiday party
Our staff puppy dog, Sage. Working hard.
Staff members in front of the green screen for a photo shoot
Jocelyn taking a peek at the Vital Voice
