Twiststl

Wednesday, 08 September 2010

Websites Key to Social Media

If Social Media is part of your marketing strategy in 2010, look carefully at your website first. Social media can really drive traffic to your site, and before you start driving people there, make sure you have something to show them, sell them, interact with, etc.

Industry Leadership in 30 days

You hear stories regularly about websites taking months to build. Well, our clients are frequently up and running in 30 days. Our teams study your industry, recommend site designs, customize design and functionality, and work 24 hours a day to get your site done faster, better and cheaper.

Our New TV Show on Social Media

To meet the demand of “The Fortune 5-Million” who have the need for marketing services, but not the budget, we have launched TheSocialMediaShow.tv. Our premise is simple…to show our viewers the latest and greatest (or latest and worst) of what the social media world has to offer. Tune in for our upcoming episodes.

Lease Your Website

If it makes sense to you to lease your car, you may want to lease your website. It will cost you less upfront, and it will be updated regularly, and the technology it was built on will be upgraded regularly. And like a car, you get a better site, always have the latest and greatest technology and spend less.

Branding

Detailed Analysis is Only the Start

Because the Internet makes everything you do and say transparent to all of your stakeholders, we start all projects with a detailed analysis of your brand and how it is differentiated in the marketplace. Carefully architected brands were once only considered by consumer products.

But now, EVERY business and institution needs to manage its brand to maximize it sales effectiveness, marketing ROI and asset value.

Web, Social Media & SEO

Have a Direct Impact on Your Customers

Sure, more money is still spent on traditional marketing than Internet marketing, but no one can deny the power of a strong website, the ease of finding it and communities of your clients speaking to you, your employees, your other clients and probably even your competitors.

How well you do this will have a direct impact on your sales, opportunities and relationships you build.

Marketing 2.0

Be "Marketing Agnostic"

So with your brand and web strategy heading in the right direction, now how do you leverage it at the lowest possible cost? In today’s new marketing world, there is no one tool you are going to use to accomplish your goal. In fact, you will likely use many tools -- all requiring different skills -- to reach your audience in ways they want to be reached. We think agencies need to be "marketing agnostic" so we can recommend what is best for our clients... not what is best for us.

Twist St. Louis Blog

Frequent blog posts by leading branding, web, social media, SEO, PR and integrated marketing experts.

Marketing

Mar 03

2010

ROI in the World of Social Media

Posted by Erin Husband in Social Media

As social media marketing becomes a bigger and more important component of businesses’ marketing strategies, many people have started questioning how it is possible to measure the return on investment of social media efforts. Measuring the ROI of social media endeavors is not as simple as counting the number of followers, fans, or friends you have. It involves a combination of things that indicate the level of engagement of the people that are a part of your network. The success of your Facebook, Twitter or Linkedin pages are really gauged by their ability to drive traffic to your company’s website.

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Mar 01

2010

Social Media: The Holy Grail of Integrated Marketing

Posted by in Social Media

For years, there has been talk about the creation of a truly integrated marketing strategy. Integrated marketing has become this elusive ideal, generating discussion over whether integration truly exists. Although some agencies have seen some progress, it seems like the potential for true integration has arisen in some of the most commonly used technology today: social media.

When people talk about integrated marketing they are essentially referring to a combined strategy of advertising, marketing, and public relations used to reach their target audience in the most effective way possible. It’s like when you’re boxing (which I’ve recently taken up) and you get a good jab in, following it up with a cross will maximize the success of both punches. Marketing is similar in that the most effective campaigns are those that reach people through a number of different media—audio, video, print, web, and direct mail.

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Feb 26

2010

Twist Goes Global

Posted by in Twist News

One of the biggest mistakes any small or midsized business can make is to think like a small or medium-sized business. You might be based in a particular region, but that does not mean that your area of influence needs to be limited to that geographic area. There are so many ways that even small businesses can think big, think globally, and taking advantage of them is key for success.

Technology these days makes it easy to get your message out to people around the world, but being able to reach people in different locations does not make you a global company. So what does it really mean to “go global”? From our perspective, going global not only means reaching people around the world, it is also about providing information, products, and services that are relevant to people whether they are 10 minutes or 10 hours away.

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Feb 25

2010

Tiger Woods Helps Put Ustream.TV on the Map

Posted by in Social Media

It will remain to be seen if Tiger Woods’ 13.5 minute-long apology will reinstate him as golf’s godenboy, but it’s clear that the world was ready to listen. Last Thursday we anxiously awaited the event, and it seems like the rest of world did the same as the attention it generated surpassed the expectations of many.