Because the Internet makes everything you do and say transparent to all of your stakeholders, we start all projects with a detailed analysis of your brand and how it is differentiated in the marketplace. Carefully architected brands were once only considered by consumer products.
But now, EVERY business and institution needs to manage its brand to maximize it sales effectiveness, marketing ROI and asset value.
Sure, more money is still spent on traditional marketing than Internet marketing, but no one can deny the power of a strong website, the ease of finding it and communities of your clients speaking to you, your employees, your other clients and probably even your competitors.
How well you do this will have a direct impact on your sales, opportunities and relationships you build.
So with your brand and web strategy heading in the right direction, now how do you leverage it at the lowest possible cost? In today’s new marketing world, there is no one tool you are going to use to accomplish your goal. In fact, you will likely use many tools -- all requiring different skills -- to reach your audience in ways they want to be reached. We think agencies need to be "marketing agnostic" so we can recommend what is best for our clients... not what is best for us.
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Feb 10
2010
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Understanding your audience and how to reach them is important for any person or business trying to convey a message, but successfully doing so is particularly difficult—especially when your target audience is the entire country. President Obama’s February 1st Q&A session, which streamed live on YouTube and the White House Web site, proved that Obama truly understands how to use social media to bypass traditional media outlets and reach audiences directly.
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Feb 04
2010
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In response to the 2010 Grammy’s surge in ratings, a recent article on Mashable posed the question, Did Social Media Play a Role? It’s quite obvious that the answer is a resounding yes, and to be perfectly honest, it’s really no big surprise. Entertainers are some of the most prolific users of social media, and with members of the music industry Tweeting in the days, hours, and minutes leading up to the event and all the way through it, it would have been pretty difficult for fans to ignore the buzz. Grammy viewers added to the social media storm as they Tweeted and updated Facebook statuses voicing their thoughts on performances and award winners.
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Jan 29
2010
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A common misconception about social networking sites is that young people are the only ones using them; however, a new report by eMarketer on social media adoption among different generations proves otherwise. According to the data, in 2009 nearly 47% of Baby Boomers were active on Facebook, compared to 15% in 2008.
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Jan 28
2010
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Price Trumps PolicyPosted by Craig Kaminer in Marketing |
Since Apple’s unveiling of its iPad, it has been virtually impossible to visit any news or social media website without being inundated with information on the new product. While the Twitterverse was all buzz about the release of the touch screen tablet that is expected to revolutionize and revive print media, there was significantly less buzz about President Obama’s State of the Union Address. The annual speech typically garners a lot of media attention as pundits scrutinize and criticize the president’s every word. But this year, media coverage proved a bit lackluster, though not for lack of effort.
Drew and Hailee break it down at the office
Twisters at the new office, checking out our beautiful new backyard
The team poses for a group shot at the holiday party
Our staff puppy dog, Sage. Working hard.
Staff members in front of the green screen for a photo shoot
Jocelyn taking a peek at the Vital Voice
