Twiststl

Friday, 30 July 2010

Our New TV Show on Social Media

To meet the demand of “The Fortune 5-Million” who have the need for marketing services, but not the budget, we have launched TheSocialMediaShow.tv. Our premise is simple…to show our viewers the latest and greatest (or latest and worst) of what the social media world has to offer. Tune in for our upcoming episodes.

Websites Key to Social Media

If Social Media is part of your marketing strategy in 2010, look carefully at your website first. Social media can really drive traffic to your site, and before you start driving people there, make sure you have something to show them, sell them, interact with, etc.

Lease Your Website

If it makes sense to you to lease your car, you may want to lease your website. It will cost you less upfront, and it will be updated regularly, and the technology it was built on will be upgraded regularly. And like a car, you get a better site, always have the latest and greatest technology and spend less.

Industry Leadership in 30 days

You hear stories regularly about websites taking months to build. Well, our clients are frequently up and running in 30 days. Our teams study your industry, recommend site designs, customize design and functionality, and work 24 hours a day to get your site done faster, better and cheaper.

Branding

Detailed Analysis is Only the Start

Because the Internet makes everything you do and say transparent to all of your stakeholders, we start all projects with a detailed analysis of your brand and how it is differentiated in the marketplace. Carefully architected brands were once only considered by consumer products.

But now, EVERY business and institution needs to manage its brand to maximize it sales effectiveness, marketing ROI and asset value.

Web, Social Media & SEO

Have a Direct Impact on Your Customers

Sure, more money is still spent on traditional marketing than Internet marketing, but no one can deny the power of a strong website, the ease of finding it and communities of your clients speaking to you, your employees, your other clients and probably even your competitors.

How well you do this will have a direct impact on your sales, opportunities and relationships you build.

Marketing 2.0

Be "Marketing Agnostic"

So with your brand and web strategy heading in the right direction, now how do you leverage it at the lowest possible cost? In today’s new marketing world, there is no one tool you are going to use to accomplish your goal. In fact, you will likely use many tools -- all requiring different skills -- to reach your audience in ways they want to be reached. We think agencies need to be "marketing agnostic" so we can recommend what is best for our clients... not what is best for us.

Twist St. Louis Blog

Frequent blog posts by leading branding, web, social media, SEO, PR and integrated marketing experts.

Branding

Jul 15

2010

Brand New Day

Posted by Paige Niedringhaus in Branding

A brand is living, breathing and moving. “Today’s brand represents a set of expectations, memories, stories, and relationships that when taken together account for a consumer’s decision to choose your product,” says Kate Leydon, founder of Ruby Room, The Style of Wellness, in Chicago. “If you’re represented by a symbol or mark and that’s it, you’re missing out. You are yesterday’s brand.”

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Jun 28

2010

Bangz - Not Just for Your Forehead

Posted by Paige Niedringhaus in Branding

Check out the June issue of SALON TODAY magazine for ideas on how to update your salon! Bangz Salon and Wellness Spa in Montclair, New Jersey, won grand prize in the 2010 Salons of the Year contest by creating a slick sanctuary of style that’s as far from side swept or wispy than the name might imply. The space is built to last. And with a $3 million price tag to restore a former Masonic Temple, Bangz spared no cost in making it special. Ann Higby at Twist was among 5 judges who helped select the top winner, as well as four runners up, for the magazine’s annual décor competition. The judging was based on six categories: use of color, lighting, flooring, efficient use of space, consistency of design and overall aesthetics. “The transformation of the winning space into a large-scale salon and spa is so comprehensive, while staying true to the original design aesthetic,” said Higby. Along with preserving the historical value, the owners also used recyclable materials, low energy light bulbs, and video/security cameras to monitor wasted product use. And while Bangz believes the biggest value of a guest’s experience is added by the staff and their friendliness, it doesn’t hurt to have a brilliantly designed salon to make the experience even nicer.

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Apr 19

2010

Craig Kaminer to Speak About Luxury Marketing at IABC Meeting

Posted by Craig Kaminer in Branding

Won’t you join me next Thursday, April 22 when I will be part of a I.A.B.C.-St. Louis’ panel discussion on Lifestyle and Consumer Marketing in Today’s Economy? This will be a plated breakfast at the Frontenac Hilton with networking among business communicator professionals from some of St. Louis’ top companies and organizations. Information on this event is below and you can register at this address: info@iabcstl.org

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Mar 08

2010

Brand Building For The Average Joe

Posted by Corinn Williams in Branding

Last week we posted a blog entry on personal branding and the opportunity that the 2010 Olympic athletes now have at their feet. I started to make the point that personal branding is something that everyone can and should invest energy in, but we thought it important enough to re-visit the importance of developing a strong personal. Though the majority of the previous post focused on people that are already famous, a person doesn’t need to be famous in order to create a personal brand. Using the right outlets, anyone can use new media to develop a brand that will help gain them recognition.