Because the Internet makes everything you do and say transparent to all of your stakeholders, we start all projects with a detailed analysis of your brand and how it is differentiated in the marketplace. Carefully architected brands were once only considered by consumer products.
But now, EVERY business and institution needs to manage its brand to maximize it sales effectiveness, marketing ROI and asset value.
Sure, more money is still spent on traditional marketing than Internet marketing, but no one can deny the power of a strong website, the ease of finding it and communities of your clients speaking to you, your employees, your other clients and probably even your competitors.
How well you do this will have a direct impact on your sales, opportunities and relationships you build.
So with your brand and web strategy heading in the right direction, now how do you leverage it at the lowest possible cost? In today’s new marketing world, there is no one tool you are going to use to accomplish your goal. In fact, you will likely use many tools -- all requiring different skills -- to reach your audience in ways they want to be reached. We think agencies need to be "marketing agnostic" so we can recommend what is best for our clients... not what is best for us.
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Jun 14
2010
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There seems to be a lot of confusion about what a blog really is. Does it require a computer science degree and more money than Bill Gates has to create, operate and update regularly? The simple answer is, No!
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Apr 29
2010
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As the world waits for the release of the fourth generation iPho
ne, we have been far more interested in the controversy that the leaked photos and subsequent raid of Gizmodo blogger Jason Chen has drummed up. So just a little back story—an Apple software engineer in California forgot his iPhone OS 4.0 at a bar. A patron that found the phone then sold it to a Gizmodo blogger who released photos of the phone.
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Mar 10
2010
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Our resident blogger is out of town, so we thought we would take this opportunity to share some useful articles with our readers. Given the medium through which we’re sharing this information, what better topic of the day than blogging? We spend a lot of time explaining to our clients how important it is to regularly update their blogs. Getting a dialogue started with your readers is a difficult but important part of defining yourself as a company and staying engaged with your target market. If you’re not sure on how to get started, check out Mashable’s “How To” on creating a successful company blog.
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Jan 26
2010
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The New York Times is the latest major print media outlet to join the trend toward a subscription based business model. Beginning in 2011, Times readers will be charged to access articles after they have reached a monthly allotment of free content. While the shift is intended to boost revenue, it’s questionable, and highly likely, that the change might reduce readership and website traffic. As the way people access news transitions away from traditional media, namely print and television, the business models associated with them need to shift as well. Although the model might have worked in the past, one size doesn’t fit all.
Drew and Hailee break it down at the office
Twisters at the new office, checking out our beautiful new backyard
The team poses for a group shot at the holiday party
Our staff puppy dog, Sage. Working hard.
Staff members in front of the green screen for a photo shoot
Jocelyn taking a peek at the Vital Voice
