Twiststl

Search engine optimization - sounds complicated and costly and like something you probably don't want to mess with unless you're a trained tech-geek, right?  Well... not quite.  Search engine optimization (or SEO, for short) is the process of improving the volume of traffic to a web site from search engines like Google or Bing.  In short - the higher up your website appears in a random keyword search, the more likely you are to have people clicking on it, perusing it, and ultimately driving business to you from themselves and their friends.

In today’s market, it’s imperative for businesses to go above and beyond any of their past efforts to market themselves and gain attention. Many of my recent blog posts have focused on some of the ways that public figures and companies are doing this, and it’s clear that a theme is emerging: the necessity of keeping up with the rapid changes in marketing and advertising. However, making effective use of social media and networking websites, having a well-organized and informative website of their own and creating a captivating advertising campaign don’t necessarily equal success. All of those things are useless if they aren’t taking the steps necessary to ensure that the public is noticing all of their efforts.

It seems that most of clients are blogging these days.  Why?  Not because they want to be bloggers, but because blog posts build links to websites and the more links they have the better Google does finding them.  Since blogging does not take a lot of time or technical talent, our clients find it easy and rewarding.  Check out the blogs at Companion, The Historical Conversation, Divorce in Missouri and Seattle Sutton's Healthy Eating.