Because the Internet makes everything you do and say transparent to all of your stakeholders, we start all projects with a detailed analysis of your brand and how it is differentiated in the marketplace. Carefully architected brands were once only considered by consumer products.
But now, EVERY business and institution needs to manage its brand to maximize it sales effectiveness, marketing ROI and asset value.
Sure, more money is still spent on traditional marketing than Internet marketing, but no one can deny the power of a strong website, the ease of finding it and communities of your clients speaking to you, your employees, your other clients and probably even your competitors.
How well you do this will have a direct impact on your sales, opportunities and relationships you build.
So with your brand and web strategy heading in the right direction, now how do you leverage it at the lowest possible cost? In today’s new marketing world, there is no one tool you are going to use to accomplish your goal. In fact, you will likely use many tools -- all requiring different skills -- to reach your audience in ways they want to be reached. We think agencies need to be "marketing agnostic" so we can recommend what is best for our clients... not what is best for us.
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Jun 25
2010
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We have so many different profiles to manage, right? There's Facebook, Linked In, Twitter, MySpace, Picasa, Flickr - the list goes on and on. Remembering to check all these various profiles, update them, heck, even recall that you have them is a daunting task. Meet the answer (well, part of the solution at least) to your social networking problems: Flock.
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Jun 23
2010
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Wondering what's the newest of the new from Skype, the company that can connect anyone anywhere in the world for free or next-to-nothing? Skype mobile - that's what!
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Jun 17
2010
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If you've never heard of Foursquare, you're not alone, but this is a company to watch closely in the future. Foursquare is pioneering a new way of sharing that allows users to "check-in" at places they frequent daily. Swiping loyalty cards and Tweeting about a company while there in person rewards customers by giving them points towards rewards and gives the company the face time with the public it desires. Of course, those of us who are a little more private may not care to tell everyone how often we stop by Starbucks or what flavor of ice cream is our favorite, but in this social networking society, privacy is a luxury few of us can afford. And when people voluntarily enter into these social media programs, the marketing tactics aren't seen as invasive, but as something a person is truly interested in. Keeping customers involved with and aware of the brand is the biggest challenge any marketer faces,but by posting blogs, rewarding customers instantly for being loyal, and giving them special incentives to keep tabs on a company or brand, marketers are learning to effectively use the digital tools being created.
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Apr 21
2010
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Lately, we’ve devoted the majority of our latest blog entries to discussions of social media, and the different social media websites that can help companies build their brands and market their products and services. We don’t want to give the impression that social media is all we do because Twist’s staff is comprised of a knowlegdable group of professionals with years of experience in marketing, public relations, branding, and web 2.0. But with all that experience under our belt we understand that in order to meet the needs of our clients we have to be ready and willing to adopt whatever practices are necessary to tell stories for our clients in the most compelling way possible, and right now one of the ways that we are best able to do that is through social media.
Drew and Hailee break it down at the office
Twisters at the new office, checking out our beautiful new backyard
The team poses for a group shot at the holiday party
Our staff puppy dog, Sage. Working hard.
Staff members in front of the green screen for a photo shoot
Jocelyn taking a peek at the Vital Voice
