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Jan 19
2012
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To Pin or Not to Pin?Posted by Twist in Social Media |
At this point, the word has spread about the popularity of Pinterest, a growing social networking site with a highly engaged audience of 3.3 million users and growing. But because Pinterest is not the same as the likes of Facebook and Twitter--it's less about promotion and more about aspiration--businesses have not quite figured out how they can get a piece of the action. A recent article from Open Forum explains some important principles businesses should keep in mind when trying to make Pinterest work for them. With 70 percent of pinners being female, it's important to keep your target customer in mind. It's also critical to create pin boards that don't just list your product details, but capture the essence of your brand. Each pin is an opportunity to show potential customers that your brand fits into their lives, or more importantly, what they dream their lives can be.
So your company has a website, but does it have a website that works for you? In the increasingly complex and competitive world of business, it's critical to adapt, improve, and establish meaningful connection points with current and potential customers and clients. With that in mind, here are 5 simple, but effective ways you can enhance your website now.
This week, Google made a big announcement about the integration of it ubiquitous search engine and its less ubiquitous social network, Google+. In a merger of services, all searches made by Google+ members (and those signed into a Google account) will now produce results from the web as well as information relevant to the individual's social graph, called "personal results." For example, a search for Thai restaurants will now show results from the web along with a recent post your friend made about the Thai food they had for dinner over the weekend.
