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Move over, Mark Zuckerburg. There’s a new young entrepreneur living the successful start-up life. Sam Franklin, a former intern at Twist last year, has leveraged a great idea into a thriving business. His passion for the outdoors sparked an idea to create an eco-friendly electronic alternative to “traditional” printed invitations for weddings, formal events and corporations. At age 21, he started Greenvelope out of his Washington University dorm room. And now, with over 5,000 customers utilizing his service, Franklin expects first-year revenue to exceed $100,000.

Media routinely look for experts to offer commentary and analysis on every imaginable issue and industry.  Twist staffers are established experts in a variety of fields related to communications and integrated marketing.  Accordingly, they are often sought by media as resources to be quoted in stories on those issues.  Twist Vice President Jon Sloane heads the agency public relations business.  He was recently quoted in the prestigious national media blog "In Vocus" for an article on changes in PR and media relations over the past few years.  You can read the blog article here.

Twist personnel are experts in a variety of professional disciplines. On occasion media come to us when they are doing a story involving those disciplines and seek the participation of one of our experts. That was case when Channel 5 KSDK did a story on Cardinal manager Tony LaRussa and Cardinal slugger Albert Pujols attending a controversial rally in Washington, which involved political icons Glen Beck and Sarah Palin. Channel 5 wanted to know what the public relations fallout would be for the Cardinal organization. They turned to Twist’s public relations expert, Media Relations Specialist Jon Sloane, who is featured in the story linked below. We bring our expertise to bear for the benefit of our clients and even the media want to tap into it!