Twiststl

Friday, 10 September 2010

Websites Key to Social Media

If Social Media is part of your marketing strategy in 2010, look carefully at your website first. Social media can really drive traffic to your site, and before you start driving people there, make sure you have something to show them, sell them, interact with, etc.

Lease Your Website

If it makes sense to you to lease your car, you may want to lease your website. It will cost you less upfront, and it will be updated regularly, and the technology it was built on will be upgraded regularly. And like a car, you get a better site, always have the latest and greatest technology and spend less.

Our New TV Show on Social Media

To meet the demand of “The Fortune 5-Million” who have the need for marketing services, but not the budget, we have launched TheSocialMediaShow.tv. Our premise is simple…to show our viewers the latest and greatest (or latest and worst) of what the social media world has to offer. Tune in for our upcoming episodes.

Industry Leadership in 30 days

You hear stories regularly about websites taking months to build. Well, our clients are frequently up and running in 30 days. Our teams study your industry, recommend site designs, customize design and functionality, and work 24 hours a day to get your site done faster, better and cheaper.

Branding

Detailed Analysis is Only the Start

Because the Internet makes everything you do and say transparent to all of your stakeholders, we start all projects with a detailed analysis of your brand and how it is differentiated in the marketplace. Carefully architected brands were once only considered by consumer products.

But now, EVERY business and institution needs to manage its brand to maximize it sales effectiveness, marketing ROI and asset value.

Web, Social Media & SEO

Have a Direct Impact on Your Customers

Sure, more money is still spent on traditional marketing than Internet marketing, but no one can deny the power of a strong website, the ease of finding it and communities of your clients speaking to you, your employees, your other clients and probably even your competitors.

How well you do this will have a direct impact on your sales, opportunities and relationships you build.

Marketing 2.0

Be "Marketing Agnostic"

So with your brand and web strategy heading in the right direction, now how do you leverage it at the lowest possible cost? In today’s new marketing world, there is no one tool you are going to use to accomplish your goal. In fact, you will likely use many tools -- all requiring different skills -- to reach your audience in ways they want to be reached. We think agencies need to be "marketing agnostic" so we can recommend what is best for our clients... not what is best for us.

Twist St. Louis Blog

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Mar 10

2010

The (Not So) Basics of Blogging

Posted by: Erin Husband in Marketing on Mar 10, 2010

Tagged in: News You Ought to Know About

Our resident blogger is out of town, so we thought we would take this opportunity to share some useful articles with our readers. Given the medium through which we’re sharing this information, what better topic of the day than blogging? We spend a lot of time explaining to our clients how important it is to regularly update their blogs. Getting a dialogue started with your readers is a difficult but important part of defining yourself as a company and staying engaged with your target market. If you’re not sure on how to get started, check out Mashable’s “How To” on creating a successful company blog.

Having a blog that’s up and running poses a whole new set of problems. No matter how prolific you might be, once you’ve started blogging and you have developed a clear purpose and voice in your posts, it’s easy to fall into a rut of formulaic entries. Small Business Trends recently posted an article called “Types of Posts to Incorporate On Your Blog” which offers some helpful tips on how to shake things up and make sure that the style and content of your blog entries are interesting and varied.

Inquiring minds would like to know, what are you doing to keep your blog fresh?

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